Product launch is not exactly what it used to be.
In the past, you could seek the services of a public relations company to create a press release and set up a press tour. Prior to the big release date, you would hit the road and meet up with reporters coming from all the important press outlets. Then on launch day, you could sit back and observe the content articles roll in. In those times, reporters may even commit a few days fact-checking and communicating with clients before submitting their stories.
Nowadays, the pace of information is limited only by the speed of light. The completely new mass media landscape includes much less main outlets; rather, it is made up of a lesser number of slimmed-down journals and an excessive number of professional bloggers. Getting “ink” may possibly be easier, but paradoxically, getting attention has become really difficult. And the attention you do get hold of is forgotten within minutes as the unceasing stream of even “newer news” pushes your story out of the collective mind share.
A product launch is an important moment for a starting business. The success of the next product launch might decide your company’s survival
Getting ready to kick off your new product? No matter how terrific it is, in today’s jumbled marketplace, it most likely will not speak for itself.
So here are 5 easy steps in launching products and speaking with product marketers . This will certainly be helpful for anyone getting started in product marketing, or company owners with new products in the works.