Why you should focus on engagement, not on mechanics
The business world is a competitive one.
No matter what line of work you are in, you probably don’t have a monopoly on what you do. There are hundreds, if not thousands of businesses offer the same services as you. Although you may very well be the best at what you do, offer the most reasonably priced services, or be the most convenient or the fastest, the truth is that your customers and potential clients have many, many other alternatives to hiring you.
So what will make you stand out?
As someone who works in business, you probably already know that relationships are everything. Engagement with your customers makes them get to know you, the work you do, and what you stand for. It’s what makes them come back time and time again. After all, service is a big deal. Anyone can do a good job, but it’s that personal touch that makes a job excellent.
So how do you keep your customers engaged?
Keep your name out there. Proper advertising and marketing, including ad placement, sponsorship and social media are ways to do this. Name recognition is huge.
Speaking of social media, get involved. Facebook, Twitter and Instagram are the big ones, so make sure your company has pages and handles for these social media outlets. Post regularly and monitor them to answer customer concerns and questions.
Of course, some of the best advertising is by word-of-mouth, and that can’t be bought for any amount of money. Make sure your reputation is a good one – ensure that your past clients are always happy, and if something isn’t right, fix it. It may be costly and time-consuming, but it will be worth it. Clients will talk to each other, and what they say is worth more than any ad you can buy.
Adding a testimonial section to your website is a great way to enhance your word-of-mouth advertising. Social media engagement with potential and current clients is vital. Engagement can be time consuming, but it is well worth the investment – we are here to help you with the time commitment so you can focus on your services. Ask us how our enhanced testimonial sections on websites work and how our social media packages can enhance your engagement today.