Doing Marketing Tasks You Hate Doing

The American TV show “ER” ran for fifteen seasons. Do you know what it takes to run a TV show? The first and foremost thing it needs is creative content. That creative content must be written by talented writers who … Read More

How To Engage and Connect With Gatekeepers

Being blocked by a gatekeeper is a beautiful thing…what? Yes, it’s a beautiful thing because the gatekeeper’s focus is on helping his or her company be profitable.  If you perceive the gatekeeper as the enemy, you are not marketing from … Read More

How To Use The Right Attitude To Attract The Right Client

“Pursue some path, however narrow and crooked, in which you can walk with love and reverence.” – Henry David Thoreau A quote from this famous author, Thoreau, stands for more than mere inspiration. It stands for truth. Yes, I realize … Read More

How To Encourage Niche Clients to Follow Their Heart

In your business, do you follow your heart?  If you do, your example actually encourages your niche clients to follow their heart, also.   Living your passion is teaching that it is okay for others to live that way, too.  We … Read More