Making Your Blog Posts Evergreen

Have you ever heard of writing blog posts so that the content applies no matter the time of year you publish them? That’s the concept behind evergreen marketing. When you write evergreen blog posts, they are timeless classics. In other … Read More

How to Do Marketing For Those Who Hate Marketing

Many small business owners say they HATE to do marketing. But maybe they say that because they think marketing is sleazy? Marketing is not only essential it is NOT sleazy when it’s done in the right way. Marketing content is … Read More

How to Maximize Your Marketing Efforts Toward The Right Client

Last week I listened to two children, obviously embroiled in sibling rivalry, over which movie would be chosen to watch on TV. The interesting thing is that both boys wanted to watch the same movie. They just wanted to watch … Read More

How to Make Your Offer Attract The Right Audience

There’s a line in the classic movie titled Fiddler On The Roof.  In the movie, Tevye says to his daughter, Chava: “As the good book says, ‘Each shall seek his own kind’. In other words: a bird may love a fish … Read More

The Benefits Of Blogging For Small Businesses

If you are a small business owner you may well be aware of the importance of good exposure online. One way this can be achieved is through having a blog. If you have considered this for yourself, it may be … Read More

Effective Optin Page Tips

You want subscribers to your website, right? Then, you’ve got to give prospects something they want so they will give you their email address. By giving you their email address prospects are saying they want to find out MORE about … Read More

Why Regularly Engage With Customers?

Do you love your customers?  If so, you will keep reaching out to them with new content that helps them solve their life challenges.  So why regularly engage with customers?  Because just like Hollywood celebrities, if they stopped regularly entertaining … Read More

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