How To Promote Your Business Using Simplicity

Do you know how to tie your shoes?  It’s a simple process to follow.  But for the beginner it can prove frustrating.  The same is true about how to promote your business.  Beginners may find business promotion and marketing activities … Read More

How to Do Marketing For Those Who Hate Marketing

Many small business owners say they HATE to do marketing. But maybe they say that because they think marketing is sleazy? Marketing is not only essential it is NOT sleazy when it’s done in the right way. Marketing content is … Read More

How to Maximize Your Marketing Efforts Toward The Right Client

Last week I listened to two children, obviously embroiled in sibling rivalry, over which movie would be chosen to watch on TV. The interesting thing is that both boys wanted to watch the same movie. They just wanted to watch … Read More

Where To Look To Find Your Target Audience

How do you know where to look to find your target audience? I’ll write this blog post explaining that idea by telling you a story. So it’s important to read all the way through to understand what you need to … Read More

How to Make Your Offer Attract The Right Audience

There’s a line in the classic movie titled Fiddler On The Roof.  In the movie, Tevye says to his daughter, Chava: “As the good book says, ‘Each shall seek his own kind’. In other words: a bird may love a fish … Read More

How To Find Your Target Audience

Imagine a mother calling to her young child who’s been outside playing in the yard with other children. A mother always knows her own child even when he or she is mixed in with several other children. It’s just the … Read More

Why Regularly Engage With Customers?

Do you love your customers?  If so, you will keep reaching out to them with new content that helps them solve their life challenges.  So why regularly engage with customers?  Because just like Hollywood celebrities, if they stopped regularly entertaining … Read More

Are You Creating a Fan Base with Your Marketing?

Give Your Clients What They Crave and They Stay Your Loyal Fans!  Do you know that you are creating a fan base with your marketing?  It’s true.  If your business is thriving, you are a star in your field and … Read More

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