How to Make Your Offer Attract The Right Audience

There’s a line in the classic movie titled Fiddler On The Roof.  In the movie, Tevye says to his daughter, Chava: “As the good book says, ‘Each shall seek his own kind’. In other words: a bird may love a fish … Read More

How To Find Your Target Audience

Imagine a mother calling to her young child who’s been outside playing in the yard with other children. A mother always knows her own child even when he or she is mixed in with several other children. It’s just the … Read More

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