Description
Foreword
Chapter 1:
What Is The Principle
Chapter 2:
Ease Up
Chapter 3:
3 Great Things To Get You On Your Way
Chapter 4:
The Finishing Touches-Your Relationships
$27.00 Original price was: $27.00.$7.00Current price is: $7.00.
This is a straightforward no-nonsense guide to making big money the easy way through internet marketing !
Here are just some of the things you’ll learn:
– How internet marketing works
– How to choose a product to sell as an affiliate that will give you 60% commission and even include the marketing materials for you
– How to cheaply acquire or create products that you own and can price however you like
– How to set up a PPC campaign that guarantees profit for each click
– How to create a landing page that looks professional, in minutes
– How to write sales copy that is highly persuasive and pushes all the right buttons
– How to use social media to expand your audience and accelerate your growth
– How to connect with the top influencers and land links that other people dream of
– What the secret to good SEO is and what the perfect length for a blog post is
– How to combine everything you learn into a simple, straight forward business plan
Introduction
In this book, we will look at what Search Engine Optimization (SEO) is, and the ways in which it can be used. Through this book, we will provide you with the basics on using Search Engine Optimization in order to improve traffic flow to your site.
By many people, SEO is considered to be a part of search engine marketing. It is often used when people are describing a process for improving the amount of traffic that goes to a website from various different search engines. Many site owners will engage in using SEO in an attempt to obtain qualified visitors to their
site. The quality of these visitors will often be measured by what specific keywords they are using in order to reach the desired result they want, such as making a purchase, or it could just viewing or downloading a particular page on that site. It may be that the visitor just requests some further information, or they sign up to a newsletter.
Search Engine Optimization is a marketing strategy which can often generate a good return for the site. But what must be remembered is that search engines are not actually paid for the traffic they send to a site from a natural (organic) search. Plus, they will regularly change the algorithms that they use for these searches to be carried in an effort to improve the results for people using their search engine. In fact, there is no guarantee that using this system is successful in either the long or short term for any website. Because of this, SEO is often compared to traditional forms of PR (Public Relations), while PPC (Pay per Click) advertising is more closely associated with traditional forms of advertising.
However, even if you do find you have increased traffic to your site because of SEO, if your site is unprepared for this increased traffic, it may in fact be detrimental to your site, as visitors will go away feeling dissatisfied and will not return.
But though SEO can be considered as a marketing tactic which is a law unto itself, it is often considered to part of the bigger picture by many industry experts.
Reviews and testimonials are statements that a customer or client has made about you or your business. They have similarities and differences.
Testimonials are positive statements the client has given you and you have posted on your website or other marketing materials.
Reviews may be positive, neutral or negative and are written by someone about you, your services or your business. Typically, reviews are posted on directories or review sites. A review may be written by anyone, even someone who hasn’t worked with you. A person might even post a review about how you handled a phone call.
What’s important is to think about two things:
a) The search engines who read it
b) The people who read it
Obviously, you first care about your visitors, after all, it’s them that will make the decision to purchase. But you also need to know reviews are tracked by the search engines.
Hypnotherapists, Life Coaches and other holistic practitioners work with people with different needs. Their needs may be related to their personal life, their career, or their health. Each area can be very different. What you offer and what they are looking for needs to match to create success. It also is very important to include this in your marketing. The more people can relate to how you can help them, the more they will want your services.
For example, if you are a hypnotherapist, you most likely work with smokers and people who want to lose weight. These are two different niches. These people have different needs and desires.
As a Life Coach, you may be working with people who want to improve their business or improve their personal life. These are two different niches. These people have different needs and desires.
‘Content’ is the marketing and educational words that businesses write and post for public viewing. More recently, content also includes images and videos, especially their file names. Content may be blog posts, videos, articles, or website pages.
If you notice, large corporations are beginning to write more and more information on their websites and social media marketing. In fact, 30% of large corporations’ marketing is now content marketing.
Corporations provide content because not only do readers like the information, but Google rewards websites that have a lot of quality, unique content. Among other criteria, Google ranks websites higher if they add new content on an ongoing basis.
How can a small business do the same as the large corporations? This ebook explains how to do what’s essential, both easily and effectively.
In this ebook, you’ll learn all the ins and outs of using Twitter and using it as an essential marketing resource for your Internet business. If you haven’t heard the buzz about Twitter yet or are still wondering what the real purpose of twitter is all about, let me try to explain.
Twitter in a nutshell is a simple social networking website that lets you share with your friends know what you’re doing – right now! Hence the old catch phrase on the Twitter sign-up page –“What are you doing?” Think of Facebook, instant messaging and sms all rolled into one simple package, and you’ve got Twitter.
Twitter works around a time line which is displayed on a single page that’s updated every second of every minute of every hour….you get my point. It’s a constantly updated stream of news from people all around the world. As a member, you can add your own little message to the time line up to 140 characters long to it known as a “tweet”.
But that doesn’t mean you’re going to be able to see every Twitter user’s Tweets. You can choose who you want to “Follow” and others can choose to Follow you. And it’s these followers who you can converse (tweet) with.
You might be thinking “wow, big deal” but there is massive potential in this mini social networking site to meet other like-minded people, share info and web site links. And those factors mixed with the ability to grow your followers make it a perfect platform for business.
You can also use Twitter to….
* Send direct messages to users instead of broadcasting to everyone,
* Mobile options to send and receive tweets via SMS and email from your cellphone,
* Search options allowing you to find Twitter users posting about a certain topic,
* An API that allows 3rd party developers to develop some great applications.
It’s taking the world by storm and there is a great potential for business owners, online and off, so if you’re not a member yet, sign up for a free Twitter account now.
The internet has definitely dramatically changed the way we do things. Today, instead of driving to our local bookstore, we open our computers, surf the net, and buy downloadable ebooks online. As more and more people are buying electronic books due to the convenience they bring, there is now a huge demand for these information products. If you are a writer and you are more than willing to share your specialized knowledge to online users, you can make a fortune out of this endeavor.
Creating your own products is by far the best way to make money online. If you don’t have the resources yet to create physical products, you can start with digital or information base products like ebooks. By going this route, you will not need huge amount of money for your initial investment and you can write about any topic that you are very passionate about as long as they have a viable market online.
Ebook writing can be your key to succeed online. You can use these electronic books as your traffic-generating tools, sell them for profits, use them to establish your expertise on your chosen niche, or help your potential customers by giving them free information so they will become loyal to you. With numerous benefits that these information products can offer you, you must seriously include ebook writing in your internet marketing to-do list.
Keywords and keyword phrases are just words or a word phrase. Often the term “keyword” includes phrases. Keyword phrases are also called keyphrases, long tail keywords or long tail keyword phrases. I prefer to use the term Keyword to mean both single and multiple words.
Bottom line, keywords are words and phrases that the search engine analyzes for their indexes and what people type into the search engine to find the information they want. Examples of keywords are: gardening, organic gardening, herb garden, gardening tips, gardening supplies.
In this usage, what is important is how often the word or phrase was searched in search engines, such as Google. In other words, how often did people type into Google that word or word phrase to find the information they are looking for.
So if I am writing about antique furniture, if I use ‘old’ as a keyword, it wouldn’t work so well as I would get people searching for old hats, old dogs, etc. Yet I could use a keyword phrase of ‘old furniture’ if it ranks well in the search engine listings.
Keywords, in this usage, has little to do with the older copywriting concept of a key word or phrase in the article. Think of it as that humans do not read keywords initially. It’s all about how people will search the internet and find the article, so the computer reads it first.