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Content Is Queen, Google Is King

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Content is Queen, Google is King, and the King Loves the Queen: Easy and Essential Content Strategy

WHAT IS CONTENT MARKETING?

‘Content’ is the marketing and educational words that businesses write and post for public viewing. More recently, content also includes images and videos, especially their file names. Content may be blog posts, videos, articles, or website pages.

CORPORATIONS SEE CONTENT AS IMPORTANT; SO SHOULD YOU

If you notice, large corporations are beginning to write more and more information on their websites and social media marketing. In fact, 30% of large corporations’ marketing is now content marketing.

Corporations provide content because not only do readers like the information, but Google rewards websites that have a lot of quality, unique content. Among other criteria, Google ranks websites higher if they add new content on an ongoing basis.

How can a small business do the same as the large corporations? This ebook explains how to do what’s essential, both easily and effectively.

 

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Content is Queen, Google is King, and the King Loves the Queen: Easy and Essential Content Strategy

What is Content Marketing?

‘Content’ is the marketing and educational words that businesses write and post for public viewing. More recently, content also includes images and videos, especially their file names. Content may be blog posts, videos, articles, or website pages.

Corporations See Content as Important; So Should You

If you notice, large corporations are beginning to write more and more information on their websites and social media marketing. In fact, 30% of large corporations’ marketing is now content marketing.

Corporations provide content because not only do readers like the information, but Google rewards websites that have a lot of quality, unique content. Among other criteria, Google ranks websites higher if they add new content on an ongoing basis.

How can a small business do the same as the large corporations? This ebook explains how to do what’s essential, both easily and effectively.

Table of Contents

  1. Introduction to Your Content Creation Strategy…………………………………………………… 1
  2. What is ‘Content’ and Why is It Important?…………………………………………………………. 1
  3. To Whom Are You Writing?………………………………………………………………………………. 2
  4. Understanding Different Aspects Of Content……………………………………………………….. 2
  5. Understanding Content Curation………………………………………………………………………… 2
  6. Creating Quality Content…………………………………………………………………………………… 3
  7. Authoritative Content………………………………………………………………………………………… 3
  8. What’s Important About Content Strategy For You?……………………………………………… 3
  9. What Does This Mean in Terms of Your Reputation?……………………………………………. 4
  10. SEO and Authoritative Quality Content……………………………………………………………….. 4
  11. Content Strategy Overview……………………………………………………………………………….. 4
  12. Outbound Links………………………………………………………………………………………………. 4
  13. Contact Curation…………………………………………………………………………………………….. 4
  14. When Should You Post?………………………………………………………………………………….. 5
  15. Quality and Authoritative Content Counts for SEO………………………………………………. 5
  16. SEO Using Content Strategies………………………………………………………………………….. 6
  17. Relevant content…………………………………………………………………………………………….. 7
  18. Quality content……………………………………………………………………………………………….. 7
  19. More content is better………………………………………………………………………………………. 7
  20. More pages, more chances………………………………………………………………………………. 8
  21. Keep content fresh………………………………………………………………………………………….. 8
  22. Link building……………………………………………………………………………………………………. 8
  23. Keyword use…………………………………………………………………………………………………… 9
  24. How to Use SEO for Your Web Site……………………………………………………………………. 9
  25. How the Engines Work………………………………………………………………………………………. 9
  26. Analyzing the Information…………………………………………………………………………………. 10
  27. Keyword Relevance…………………………………………………………………………………………. 10
  28. How To Be An SEO Content Writer……………………………………………………………………. 10
  29. Learn the SEO process…………………………………………………………………………………….. 11
  30. Use keywords properly……………………………………………………………………………………… 11
  31. Write quality content……………………………………………………………………………………….. 12
  32. Research is key………………………………………………………………………………………………. 12
  33. SEO Effect Of Duplicate Content………………………………………………………………………. 12
  34. What is duplicate content?………………………………………………………………………………… 13
  35. What are considered duplicate content?……………………………………………………………… 13
  36. How do search engines filter duplicate content?…………………………………………………… 14
  37. How to avoid duplicate content?…………………………………………………………………………. 14
  38. Common Mistakes in SEO…………………………………………………………………………………. 14
  39. Wrong or irrelevant keywords…………………………………………………………………………….. 15
  40. Overuse of keywords………………………………………………………………………………………… 15
  41. Good or relevant content missing………………………………………………………………………… 15
  42. Graphics with poor file names……………………………………………………………………………. 16

III.    Ways to Get Content from Others……………………………………………………………………….. 16

  1. Ghostwriters……………………………………………………………………………………………………. 16
  2. 3 Ways To Use PLR Products To Boost Your Content………………………………………….. 16
  3. Services…………………………………………………………………………………………………………. 18
  4. I Need Articles.com………………………………………………………………………………………….. 18
  5. Fiverr.com………………………………………………………………………………………………………. 19
  6. Professional Freelancer Services……………………………………………………………………….. 19
  7. Press Releases……………………………………………………………………………………………….. 20
  8. Copywriting Service vs. PLR Membership……………………………………………………………. 20
  9. How to Multipurpose Your Content……………………………………………………………………… 21
  10. What is Multipurposing Your Content?………………………………………………………………… 21
  11. Rewriting Your Content…………………………………………………………………………………….. 21
  12. Rewriting content yourself…………………………………………………………………………………. 21
  13. Using I Need Articles.com to rewrite your content………………………………………………… 22
  14. Mulitpurposing By Consolidation or Replication…………………………………………………… 23
  15. Creating Quality Content………………………………………………………………………………….. 24
  16. What is Most Important?…………………………………………………………………………………… 24
  17. Make It Easy for You to Write……………………………………………………………………………. 24
  18. Basics of writing Blog Posts, Articles, Emails and Web Pages………………………………. 24
  19. The secret’s in writing short content posts………………………………………………………….. 24
  20. ***Fast and Easy Writing Structure***………………………………………………………………… 25
  21. Start Your Idea Files (Swipe Files)…………………………………………………………………….. 25
  22. Save Website Favorites/Bookmarks…………………………………………………………………… 25
  23. Make Paper Files……………………………………………………………………………………………. 25
  24. Make a List of Content Ideas and Titles……………………………………………………………… 26
  25. Create Great Titles…………………………………………………………………………………………. 26
  26. Writing Blog and Website Content…………………………………………………………………….. 27
  27. Creating Persuasive Web Content……………………………………………………………………. 28
  28. Get into your reader’s mind……………………………………………………………………………… 29
  29. Make it easy for the reader to take action………………………………………………………….. 29
  30. Writing Tips for Success………………………………………………………………………………….. 30
  31. Making It Easy to Write and Post Content Regularly……………………………………………. 31
  32. Tips for Writing an Effective E-mail Signature……………………………………………………… 32
  33. What exactly is an e-mail signature?………………………………………………………………….. 32
  34. Check the e-mail application or program you’re using………………………………………….. 33
  35. Include carefully chosen keywords……………………………………………………………………. 33
  36. Keep it short but informative…………………………………………………………………………….. 33
  37. Be prepared to be flexible………………………………………………………………………………… 34
  38. So how should you fashion your email signature?……………………………………………….. 34
  39. Forum Posting Techniques to Help You Promote Your Blog…………………………………. 35
  40. Four Main Mistakes Which Bloggers Make………………………………………………………… 36
  41. Where To Put Your Content…………………………………………………………………………….. 37
  42. Your Website…………………………………………………………………………………………………. 37
  43. Blog Posts…………………………………………………………………………………………………….. 37
  44. Video Networks……………………………………………………………………………………………… 38
  45. Audio Networks…………………………………………………………………………………………….. 39
  46. Email Autoresponders and Newsletters…………………………………………………………….. 39
  47. Article Directories…………………………………………………………………………………………. 39
  48. Forums…………………………………………………………………………………………………………. 40
  49. Social Media…………………………………………………………………………………………………. 40
  50. Hootsuite Tool……………………………………………………………………………………………….. 41

VII.    Conclusion……………………………………………………………………………………………………. 41

VIII.    Resources……………………………………………………………………………………………………. 42

  1. Website Links for Learning More………………………………………………………………………. 42
  2. Websites about “Writing Skills”…………………………………………………………………………. 42
  3. 10 Blog Posts about “Writing Skills”…………………………………………………………………… 42
  4. 10 Articles about “Writing Skills”……………………………………………………………………….. 43
  5. 10 Affiliate Programs about “Writing Skills”………………………………………………………… 44
  6. 10 YouTube Videos about “Writing Skills”………………………………………………………….. 44
  7. Top Blog Directories for Submitting Your Blog……………………………………………………. 45
  8. Additional Tools……………………………………………………………………………………………… 46
  9. Article Builder………………………………………………………………………………………………… 46
  10. Instant Article Wizard……………………………………………………………………………………… 46
  11. Paper.li…………………………………………………………………………………………………………. 47
  12. BagTheWeb………………………………………………………………………………………………….. 47
  13. Pearltrees……………………………………………………………………………………………………… 47
  14. Scoop.it………………………………………………………………………………………………………… 47
  15. What are the Next Steps?………………………………………………………………………………. 49

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