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Email Marketing For Beginners

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Email marketing is when you directly market a message, product, or service to a group of potential or current customers using an email medium. Emails may be informational or be selling something. Basically, every email that is sent to a prospective or current customer could be considered email marketing. For holistic practitioners, use email marketing to communicate with people, whether or not you use it for selling.

In order to comply with the US CAN-SPAM Act, businesses must have its customers or potential customers opt-in to receive emails from the business. To put it simply, your customer must tell your business that they want to receive promotional emails from you. Otherwise, it is considered SPAM and is illegal. Canada has its own spam laws too.

Email marketing is an extremely effective form of marketing. This is because it is both; non intrusive and effective. Everyone checks their emails. Nowadays, people even check their email on their mobile devices. In fact, two out of five Internet searches are now completed on a mobile device. This means that you have more chances of connecting with a potential customer or current customer. The more forms of contact you have with a customer, the better. It has been shown that a customer takes around 6 points of contact in order to make a sale. This means that email marketing can give you a number of these contacts.

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Product Description

Email marketing is when you directly market a message, product, or service to a group of potential or current customers using an email medium. Emails may be informational or be selling something. Basically, every email that is sent to a prospective or current customer could be considered email marketing. For holistic practitioners, use email marketing to communicate with people, whether or not you use it for selling.

In order to comply with the US CAN-SPAM Act, businesses must have its customers or potential customers opt-in to receive emails from the business. To put it simply, your customer must tell your business that they want to receive promotional emails from you. Otherwise, it is considered SPAM and is illegal. Canada has its own spam laws too.

Email marketing is an extremely effective form of marketing. This is because it is both; non intrusive and effective. Everyone checks their emails. Nowadays, people even check their email on their mobile devices. In fact, two out of five Internet searches are now completed on a mobile device. This means that you have more chances of connecting with a potential customer or current customer. The more forms of contact you have with a customer, the better. It has been shown that a customer takes around 6 points of contact in order to make a sale. This means that email marketing can give you a number of these contacts.

Email marketing is extremely effective because it has a very high open rate. Another reason for its effectiveness is because it is extremely cheap. In fact, it is one of the cheapest forms of marketing available to business owners. The average price of email marketing is about $15-20 per month (ranging from free to hundreds per month – see the Comparison Chart in this document). This allows a business to connect with hundreds of potential or current customers.

Most businesses use email marketing in order to increase their customer base, and increase the times a current customer purchases from them. For example, if you are selling home fitness equipment, you can get people to sign up to receive promotional offers from you. This will allow you to market each time you are running a special promotion and will likely increase the amount of sales you make during the promotion.

You can create different types of email marketing campaigns. One of the unique benefits of email marketing is that you can personalize email marketing campaigns to
improve the effectiveness. It is replacing direct mail marketing because of its cost efficiency in comparison. Businesses are tired of spending so much money on direct mail. Plus, consumers are asking for businesses to switch to email. A lot of consumers prefer to receive promotions via email instead of snail mail.

 

Table of Contents

I. INTRODUCTION TO EMAIL MARKETING ………………………………………………………………………….. 1
A. WHAT IS EMAIL MARKETING? …………………………………………………………………………………………………. 1
B. WHY HOLISTIC PRACTITIONERS SHOULD USE EMAIL MARKETING ……………………………………………….. 2
1. Hypnotism And Emails ……………………………………………………………………………………………………….. 2
2. Life Coaching and Emails …………………………………………………………………………………………………… 3
C. HOW HOLISTIC PRACTITIONERS CAN BENEFIT FROM EMAIL MARKETING ……………………………………… 3
D. WAYS TO USE EMAIL MARKETING EFFECTIVELY ………………………………………………………………………. 4
1. What Is Email Marketing? ………………………………………………………………………………………………….. 5
2. Life Coaches And Email Marketing ……………………………………………………………………………………… 5
3. Hypnotists And Email Marketing …………………………………………………………………………………………. 5
E. THE BENEFITS OF USING EMAIL MARKETING FOR HOLISTIC PRACTITIONERS TODAY …………………….. 6
1. Why Email Marketing Works ………………………………………………………………………………………………. 6
2. Ideas for Email Content ……………………………………………………………………………………………………… 7
3. How Holistic Practitioners Can Benefit ……………………………………………………………………………….. 7
II. ABOUT EMAIL AUTORESPONDERS …………………………………………………………………………………… 8
A. THE INS AND OUTS OF EMAIL AUTORESPONDERS ………………………………………………………………………. 9
1. Virtual Communication and Follow Up ………………………………………………………………………………… 9
2. Automatic Connecting ………………………………………………………………………………………………………… 9
3. Timed Communications ………………………………………………………………………………………………………. 9
4. Autoresponder Solutions …………………………………………………………………………………………………… 10
B. AUTORESPONDER VS BROADCAST EMAILS – WHICH ARE BETTER? …………………………………………….. 10
1. Sending Out Regular Emails With Your Auto Responder ………………………………………………………. 10
2. Why Email Broadcasts Work …………………………………………………………………………………………….. 11
III. THE PSYCHOLOGY OF EMAIL MARKETING ………………………………………………………………… 11
A. THE BEST WAYS TO CREATE TRUST VIA EMAIL MARKETING ……………………………………………………. 11
B. HOW TO CREATE CREDIBILITY WITH EMAIL MARKETING TODAY ……………………………………………… 12
C. EMAIL MARKETING WITH INTEGRITY FOR HOLISTIC BUSINESSES TODAY …………………………………… 14
D. MYTHS ABOUT EMAIL MARKETING ………………………………………………………………………………………… 15
E. EMAIL MARKETING RULES – CAN SPAM ACT ………………………………………………………………………… 17
1. Email Subject ………………………………………………………………………………………………………………….. 18
2. Emails Must Show Your Name and Address ………………………………………………………………………… 18
3. Unsubscribe Link …………………………………………………………………………………………………………….. 18
IV. HOW TO CHOOSE EMAIL MARKETING SOFTWARE ……………………………………………………. 18
A. HOLISTIC PRACTITIONERS – HOW TO CHOOSE AN AUTORESPONDER …………………………………………… 18
1. AWeber …………………………………………………………………………………………………………………………… 19
2. Get Response …………………………………………………………………………………………………………………… 19
B. AUTORESPONDER SERVICES ………………………………………………………………………………………………….. 20
C. AUTORESPONDER SERVICE COMPARISON CHART ……………………………………………………………………… 21
V. HOW TO DO EMAIL MARKETING ……………………………………………………………………………………. 23
A. HOLISTIC PRACTITIONERS – WAYS TO DO EMAIL MARKETING …………………………………………………… 23
1. Basics Of Email Marketing ……………………………………………………………………………………………….. 23
2. How To Capture Subscribers …………………………………………………………………………………………….. 23
3. How To Setup Your Emails ……………………………………………………………………………………………….. 24
VI. HOW TO USE EMAIL MARKETING …………………………………………………………………………………. 24
A. GET THE MOST OUT OF YOUR HOLISTIC PRACTICE …………………………………………………………………… 24
B. HOW TO USE EMAIL MARKETING TO GROW YOUR HOLISTIC PRACTICE ………………………………………. 26
C. HOW TO USE EMAIL MARKETING WITH PLR PRODUCTS ……………………………………………………………. 27
1. Terms ……………………………………………………………………………………………………………………………… 27
2. Full System Using Email with PLR Products ………………………………………………………………………. 28
D. HOW TO USE PLR EBOOKS WITH EMAIL MARKETING ……………………………………………………………… 29
E. HOW TO WRITE AN EMAIL NEWSLETTER – BROADCAST/EMAIL BLAST ……………………………………….. 30
VII. SPECIFIC EMAIL EXAMPLES …………………………………………………………………………………………. 31
A. AUTORESPONDER EMAILS …………………………………………………………………………………………………….. 31
1. First Message : Giveaway Link ………………………………………………………………………………………….. 31
2. Asking for Input Messages/”I Need Your Help” Emails ……………………………………………………….. 31
3. ‘I Need Your Help’ Email Responses ………………………………………………………………………………….. 35
4. Informational Content Followup Messages …………………………………………………………………………. 36
5. Sales Messages ………………………………………………………………………………………………………………… 37
6. Product Registration Followup Message …………………………………………………………………………….. 39
7. Offering a Free Consulting Session ……………………………………………………………………………………. 40
B. CHECKLISTS ………………………………………………………………………………………………………………………… 41
1. Follow-up Email Planning Checklist for Content Lists …………………………………………………………. 41
2. Follow-up Email Planning Checklist for Sales Lists …………………………………………………………….. 41
VIII. SUMMARY ………………………………………………………………………………………………………………………. 42

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