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Keyword Research Demystified

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Keyword research is one of the most critical components of any internet marketing campaign. Without proper keyword research, it will be much harder for people to find your website.

Keywords are the words and phrases people search for when they visit a search engine. If you wanted to buy the television show Lost on DVD, you might search for “Lost DVD” or “Buy Lost on DVD”.

If your site doesn’t have the right keywords, no one will be able to find it. Thus, it is vital that you choose the right keywords, and you add them to your site in the right places to ensure proper search engine optimization.

In this report, I’m going to teach you exactly how to find the right keywords for your niche, how to choose the ones you should focus on more heavily, and where you should add them on your pages in order to have the best possible effect for SEO purposes.

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Description

Keyword research is one of the most critical components of any internet marketing campaign. Without proper keyword research, it will be much harder for people to find your website.

Keywords are the words and phrases people search for when they visit a search engine. If you wanted to buy the television show Lost on DVD, you might search for “Lost DVD” or “Buy Lost on DVD”.

If your site doesn’t have the right keywords, no one will be able to find it. Thus, it is vital that you choose the right keywords, and you add them to your site in the right places to ensure proper search engine optimization.

In this report, I’m going to teach you exactly how to find the right keywords for your niche, how to choose the ones you should focus on more heavily, and where you should add them on your pages in order to have the best possible effect for SEO purposes.

 

Table of Contents
INTRODUCTION    4
PRELIMINARY KEYWORD RESEARCH    5
KEYWORD ASSESSMENT    7
KEYWORDS IN SEO    10
DOMAIN NAME    10
URL    11
HEADING TAGS    11
BODY CONTENT    11
OFF-PAGE SEO    12
RELEVANCY    12
ANCHOR TEXT    13
HOW TO USE GOOGLE’S KEYWORD PLANNER    14
LOOKING AT KEYWORD ANALYSIS RESULTS    18
Google Keyword Planner Table    20
DO YOU WANT TO KNOW MORE?    22

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