It takes time and experience attracting new clients
When you look at the successful businesses around you, note that although there are differences – some are big, some are small, some have lots of employees, some are a one-person show – most of them have something in common.
They weren’t built overnight.
It’s the rare business that springs up out of nowhere and takes the world by storm. And out of these businesses, most do not last – they end up being a passing trend. If what you want is a successful, long-lasting business venture, you have to look at building it slowly and steadily.
The way to do this is to get a loyal client base. Your clients are what make your business. You want people who will stick with you and your product and recommend you to their friends and colleagues, because that’s the best advertising of all. The way to do this is to be loyal to them in return, and show that you have the expertise to deliver the products and results that they want.
It takes time and expertise to attract – and retain – a new clientele. Here are five ways to make it happen:
- Know everything about your target audience. Who are they? Are they male or female? How old are they? What do they do for a living? How much do they make? Do they have children? What do they drive? Where do they live? How much education do they have? A detailed profile of your target audience will allow you to understand them, gear your communication to them and get them what they need. You’ll become so adept at serving them that they won’t want to go anywhere else.
- Make them feel valued. You know that the customer is always right, but did you know that they are king? You need to make your clients, whether they’ve spent $50 or $500,000, feel like they are the most important people in the world, that you’re listening to them, catering to their needs, and that you’re thankful for their business. Always go above and beyond for your clients.
- Develop a strategy to convert one-time customers to repeat customers. This is your long-term goal. If they’ve seen you once, there is no reason that they shouldn’t keep coming back, if they had a good experience. It’s your job to make sure that they felt valued, had good service for their money, and that they trust you enough to give you their business again. If your one-time customers aren’t coming back, there’s a problem.
- Know your stuff. Be the expert in your field. Make sure you are up on all the latest innovation, read industry publications, stay on top of social media and always be one step ahead in the game. If a client calls to ask you about a new initiative, you should already know about it. Keep up with the news. It only takes a few minutes a day, and will make you seem more with it than your competition. It’s time well invested.
- Follow up on your work. After you’ve served your client, the transaction still hasn’t ended. You need to follow up with them, whether it’s a day, a week or a month later. See if there is more you can do for them, and find out how their experience was. Ask them if there is any way you can improve your experience the next time – and make it happen.
We are constantly striving to assist you as your marketing partner to attract new customers through optimized SEO, explainer videos on your website, and integrated blogs. Contact us today for a free 20 minute consultation to see how our services may assist you in developing your online presence to attract more customers (408) 992-5529.