If you are a small business owner you may well be aware of the importance of good exposure online. One way this can be achieved is through having a blog. If you have considered this for yourself, it may be that you need to be convinced that this can be a valuable use of your time and resources. It is always important to understand how any type of marketing can ultimately result in more leads and sales. This can certainly be achieved through blogging and here are some of the benefits you can expect by creating great blog content. Learn the benefits of blogging!
Establish Trust
For any small business it is vital to establish trust in your market sector. If you start blogging on a regular basis and begin to build an audience, you can soon become seen as the authority in your particular niche. Once you are viewed as an expert, people are more likely to seek you out when they need your services and can become repeat customers as you continue to establish your expertise through the content on your blog.
It is a great way to keep your customers informed about what is happening in your own company and within your market as a whole. If you create valuable content, this leads into another big benefit, which is that people will refer your business to others.
Share Helpful Information
A great advantage of how the internet has developed is how easy it is for people to share their recommendations with others and this is where your blog can become a great asset. If your posts are interesting and helpful, it is very simple for your site visitors to share your material. The use of share buttons on your blog for social media platforms such as Facebook and Twitter means that is a simple click for people to share your content. Therefore, in this way you are reaching new potential customers. A post that achieves lots of engagement can continue to reach more and more people and you can accelerate this by using your content on your own social media accounts.
Repurpose the Information
If you are writing content for your blog you can distribute your posts on your own Facebook page, Twitter account and any other social media platform you use. You can even convert the content into a video and post it on YouTube. In this way, it really does become a valuable use of your time as one piece of content can be displayed in various places online.
If you start to see good interaction with particular posts, this provides good feedback on what your customers want to see and any concerns they may need solving. If you are receiving good engagement through your content, this can make it easier for you to know how to target your audience, which will help you to achieve more leads and sales.
Gain Search Engine “Love”
An added benefit of a small business blog that attracts an audience is that the search engines such as Google will start to show more of your posts in their results. This is often called “Google Love”. If you target different areas of your market sector, potential customers will find your blog.
The longer you can keep them on your site the better it is for you and how the search engines rank you in their results. A blog with good content, images and video can keep visitors more engaged and if you have easy links to other posts on your blog, they will stay on your site longer. In addition, the search engines like to see this internal linking within your site and this will help you to also to improve ranking.
So, as you can see there are many benefits that small businesses can achieve through blogging. It can help you to achieve authority in your market and as people share your content, you will see the results through more leads and sales for your business.
You can either create your blogs yourself or you can outsource the work to us. Let us know how we can support you.