All businesses make necessary business choices. Some of these choices include deciding what products and services to create/produce; how should these products and services be produced;which target market wants what is offered, etc.. Online, creating and following a website marketing strategy can best serve your customer’s needs. When you do things keeping in mind a realistic growth strategy, you naturally discontinue certain offerings, add new programs and services and make other fiscally sound and healthy business choices. This is simply sound logic for the well being of your business.
Your Website Marketing Strategy
Is there a way you can make sure your business is living up to current customer expectations while simultaneously developing new target audiences? Yes there is. The first thought is that you need to listen to your market. When you listen and incorporate their feedback about your offerings, services, customer service, follow up, etc., you might need to make a marketing movement.
Marketing movements can be unexpected or planned. Everything about marketing is an experiment anyway. Once you make a marketing movement, make sure there is a market segment that will be better served as a result of doing it.
Planned Marketing Movements
When you first start out your business, you have ideas in mind. You’ve done your market research and know what your market wants. And it’s good to follow a plan to keep your business on track. If your planned marketing movements work well for you, by all means stick with the plan. It helps you stay focused instead of distracted. And getting distracted from your plan can cause your business to fail. But there may also be a need to incorporate unplanned marketing movements.
Unexpected Marketing Movements
If your business offerings are being overlooked, consider doing something different regarding your marketing. You can do joint ventures with other, complimentary businesses. You can build your email customer list by giving away a market-relevant free ebook. You can conduct a contest with great prizes. You can start sending engaging quizzes to your email list. You can create intriguing new videos only available from you. Even though you didn’t originally intend to participate in these marketing movements, they may be something that saves your business.
Time Investment
If you talk with your kids and ask them what they want most from you, you’ll discover it is your time. They want to be loved, wanted, welcomed and cherished for who they are. They want you to accept them and actually make time for them. The same is true of your customers. They WANT to feel special. This takes time on your part. I promise, if you give them some of your time, it will be one of the best investments you can make for your business.
Watch Your Market Trends
What is your market doing? How can you do something different and helpful, filled with meaningful purpose for your target market to benefit? Think about it and write down some ideas. Brainstorm with others also in your profession. Discuss new things you can do as a result of using feedback you’ve received after surveying your market. LISTEN to their feedback and make marketing movements to attract the right clients and customers to your business. This will help your business grow and sustain itself.
Want to learn more about no or low cost things you can do to please your market? Please contact me with any questions or comments. We’re here to help you connect with your ideal clients, customers and prospects. Email me at [email protected]