100 SEO Tips
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Basic SEO Explained
Introduction
In this book, we will look at what Search Engine Optimization (SEO) is, and the ways in which it can be used. Through this book, we will provide you with the basics on using Search Engine Optimization in order to improve traffic flow to your site.
By many people, SEO is considered to be a part of search engine marketing. It is often used when people are describing a process for improving the amount of traffic that goes to a website from various different search engines. Many site owners will engage in using SEO in an attempt to obtain qualified visitors to their
site. The quality of these visitors will often be measured by what specific keywords they are using in order to reach the desired result they want, such as making a purchase, or it could just viewing or downloading a particular page on that site. It may be that the visitor just requests some further information, or they sign up to a newsletter.
Search Engine Optimization is a marketing strategy which can often generate a good return for the site. But what must be remembered is that search engines are not actually paid for the traffic they send to a site from a natural (organic) search. Plus, they will regularly change the algorithms that they use for these searches to be carried in an effort to improve the results for people using their search engine. In fact, there is no guarantee that using this system is successful in either the long or short term for any website. Because of this, SEO is often compared to traditional forms of PR (Public Relations), while PPC (Pay per Click) advertising is more closely associated with traditional forms of advertising.
However, even if you do find you have increased traffic to your site because of SEO, if your site is unprepared for this increased traffic, it may in fact be detrimental to your site, as visitors will go away feeling dissatisfied and will not return.
But though SEO can be considered as a marketing tactic which is a law unto itself, it is often considered to part of the bigger picture by many industry experts.
Meta Tags for Local SEO: Your Website Title Tag is Crucial!
95% of people use the internet now to find a business. If people cannot see your site, then you are not going to be making any sales. One of the cheapest forms of traffic is search engine optimization (SEO). This is the process of optimizing your website to rank for specific keywords within one of the search engines such as Google. One of the first things you need to understand when you start learning SEO is the role of meta tags.
Meta tags are simply lines of html code that are put into a web page to communicate certain things to the search engines. These control things such as how you want your website to display in the search engines as well as what keywords that you believe you should be ranking for.
The first, and least important, meta tag to discuss are the keywords meta tags. These were originally meant to aid search engine indexing by telling web browsers what keywords that you think your page should best be seen under. However, the problem is that many web masters started to stuff these with all sorts of keywords they wanted to rank for. If everyone wants to rank for “make money online” everyone will have it in the keyword meta tag which does not do search engines much good. As a result, these are not very useful anymore and are likely ignored entirely, with the exception of sites such as press releases.
The Meta Title Tag tells the search engine how you want your web page to be seen in the search results. This is arguably the most important tag for SEO. You want the main keyword you are trying to rank for to always appear somewhere in your meta title tag. Additionally, given it is the most prominent thing that comes up when someone searches, you want it to catch people’s eyes and induce them to click on it.
The last important meta tag is the Description Meta Tag. This is what appears directly under the title tag in the search results, which is a more elaborate summary of what your site is about. It only appears if words in the description are typed in the search, so you want to again make sure any key words you are targeting appear in the description. You also want it to be compelling copy to make people want to click it.
Setting meta tags these days is pretty easy if you are using WordPress. You can use a SEO plugin such as All In One SEO or Yoast SEO to set these individually for each page before you publish it. The most important is to set meta tags for the home page, which can usually be done in the plugin settings section.
Having the proper meta tags setup is a prerequisite for strong rankings. By understanding meta tags you have taken your first step towards SEO domination, meaning that Google will list your website higher than others.
Internet Marketing Secrets
This is a straightforward no-nonsense guide to making big money the easy way through internet marketing !
Here are just some of the things you’ll learn:
– How internet marketing works
– How to choose a product to sell as an affiliate that will give you 60% commission and even include the marketing materials for you
– How to cheaply acquire or create products that you own and can price however you like
– How to set up a PPC campaign that guarantees profit for each click
– How to create a landing page that looks professional, in minutes
– How to write sales copy that is highly persuasive and pushes all the right buttons
– How to use social media to expand your audience and accelerate your growth
– How to connect with the top influencers and land links that other people dream of
– What the secret to good SEO is and what the perfect length for a blog post is
– How to combine everything you learn into a simple, straight forward business plan
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Essential Twitter Techniques
Do you find it difficult to use Twitter for profits?
Discover The Secrets To Using Twitter And Have Great Success In Your Business!
How would you like to get a boost to your business today by using Twitter the right way?
Making a success of any business today would be better served if the internet was used. The internet being the far reaching tool that it is, helps to create the desired revenue for the successful business venture. The internet, specifically the social media tools have over time proven to be the most successful.
Tools like twitter can effective create the attention that is necessary in getting the information about your business to the wider audience. This is done with virtually no cost involved.
Learn to Improve Your Knowledge About Using Social Media and Twitter and Maximize Your Business Now!
Here is what you will learn with Essential Twitter Techniques Today :
Business Plan Template
Some of the template will include ….
– Business Plan Data
– Mission Statement
– Company Profile
– My Market
– My Marketing Plan
– [1-5 year] Financial Projections
– Sales Forecast
– Promotion
Know Your Audience: How Market Research Can Increase Success for Small Businesses!
Hypnotherapists, Life Coaches and other holistic practitioners work with people with different needs. Their needs may be related to their personal life, their career, or their health. Each area can be very different. What you offer and what they are looking for needs to match to create success. It also is very important to include this in your marketing. The more people can relate to how you can help them, the more they will want your services.
For example, if you are a hypnotherapist, you most likely work with smokers and people who want to lose weight. These are two different niches. These people have different needs and desires.
As a Life Coach, you may be working with people who want to improve their business or improve their personal life. These are two different niches. These people have different needs and desires.
7 Days To Profitable Blogging
A blog is sometimes called web log or weblog. At first, they were used as a personal place, for collecting links, sharing commentary – but now; they are a valid and VALUED form of communication for business people of all types. From the basics of blogging, to the intermediate areas – such as social bookmarking, and article marketing, to the advanced techniques using auto responders and more, there’s something for every affiliate marketer to put into motion.
The great thing about blogs is that people read them for fun and for information – in fact, blogging is one of the few areas of the internet that covers business, pleasure, networking and play.
They do for your company what face to face marketing could only do in the past – they provide you with a real, interesting connection to your readers – personalized contact, and information about your company that will allow them to empathize, and discuss your most important points, and anything that ties in with hot button topics and your business.
Blogs give your readers and consumers a chance, not only to read and connect with you, but a chance to comment and discuss with you, and your team, the information that you’re sharing – allowing them to further relate to your message. And a consumer that relates to you is a customer in waiting!
Our guide covers the very basics of blogging – it skims into areas that you’ll possibly never have heard of – and cover them so that you can employ them in seven days – or less.
Blog Marketing
What is a blog?
A typical blog serves as an online journal or diary where an individual lets the world know how they think and feel about certain things. If you are a member of facebook.com, myspace.com, or any other social networking site, there’s a good chance you have been writing in a blog and didn’t even know it.
What is blog marketing?
Blog marketing is the use of a blog or blogs to produce traffic for the purpose of monetizing that traffic. Using a blog to market a product or merely as a means of producing online income is cheaper than using a website, a lot cheaper. This is mainly because of the availability of free blog services that are in many ways just as good as having a website you spent a boatload of money on. Because blog marketing has few barriers to entry, it is an excellent way for a beginner to get their feet wet in the Internet Marketing business.
Thanks to both the human and Search Engine demand for quality content, it’s entirely possible to make serious money from creating, promoting, and maintaining blogs. As I hope to show you in this book, turning a blog into a cash machine is relatively inexpensive and can be done by anyone who understands the basics of marketing and the Internet.
Email Marketing For Beginners
Email marketing is when you directly market a message, product, or service to a group of potential or current customers using an email medium. Emails may be informational or be selling something. Basically, every email that is sent to a prospective or current customer could be considered email marketing. For holistic practitioners, use email marketing to communicate with people, whether or not you use it for selling.
In order to comply with the US CAN-SPAM Act, businesses must have its customers or potential customers opt-in to receive emails from the business. To put it simply, your customer must tell your business that they want to receive promotional emails from you. Otherwise, it is considered SPAM and is illegal. Canada has its own spam laws too.
Email marketing is an extremely effective form of marketing. This is because it is both; non intrusive and effective. Everyone checks their emails. Nowadays, people even check their email on their mobile devices. In fact, two out of five Internet searches are now completed on a mobile device. This means that you have more chances of connecting with a potential customer or current customer. The more forms of contact you have with a customer, the better. It has been shown that a customer takes around 6 points of contact in order to make a sale. This means that email marketing can give you a number of these contacts.
The Facebook Formula
Facebook. You’ve heard of it. You probably have an account. You may have all of your high school friends on your Facebook account. You may even have found a few people you forgot about. You may even have time for a few of those games – or you may loathe their very existence. It’s a place you go to hang out, learn something, and read something or maybe you sign in rarely.
Have you allowed your business to have its own ability to socialize and interact with potential customers and other businesses ?
Perhaps you don’t want to let your business meet your friends. Perhaps you don’t want to push ads on your friends or cause them to think less of you for talking about your business.
That’s okay. Your business deserves its own presence on this social media-marketing site. Are you ready to give in and open an account ?
You may know that Facebook is the largest, by far, of the social media sites. You’ve heard about its IPO and its profit margins. So, what do you think. What does this site have to do with my business ?
And much more !
Introducing ….. The Facebook Formula ….
This ebook is one of the best tools you can turn to for increasing your marketing without increasing your costs.
SEO Blueprint Report
Creating and publishing a website is no longer a mysterious, cryptic task that is reserved only for computer geeks. Nowadays, virtually everyone and their dog has their own website. Anyone wanting a piece of the virtual pie can easily sign up for a free Blogger blog in about five minutes. In addition, there are lots of WYSIWYG editors available that make creating a beautiful, interactive website a very simple drag & drop process.
So that’s the easy part. The difficulty lies in getting your website seen! With the internet’s estimated 20 billion webpages, how on earth can you attempt to rise above obscurity and become well-known and famous in your niche?
The answer lies in search engine optimization. SEO can be defined as the process of driving traffic to your website organically (unpaid) from the search engines.