Directories are online lists of businesses or people. Think of the old yellow pages. That’s where people went to find a business. Now it is all online. You can even find multiple yellow pages companies who have online directories. Most directories have a free basic service with an upgrade if a business wants more services.
Directories offer influential and high quality backlinks to new and existing local business. Basically, a backlink is a link in one website (in this case a directory) that links to your website. In a directory, this is accomplished by entering your website domain with the information about you and your company.
Keywords and keyword phrases are just words or a word phrase. Often the term “keyword” includes phrases. Keyword phrases are also called keyphrases, long tail keywords or long tail keyword phrases. I prefer to use the term Keyword to mean both single and multiple words.
Bottom line, keywords are words and phrases that the search engine analyzes for their indexes and what people type into the search engine to find the information they want. Examples of keywords are: gardening, organic gardening, herb garden, gardening tips, gardening supplies.
In this usage, what is important is how often the word or phrase was searched in search engines, such as Google. In other words, how often did people type into Google that word or word phrase to find the information they are looking for.
So if I am writing about antique furniture, if I use ‘old’ as a keyword, it wouldn’t work so well as I would get people searching for old hats, old dogs, etc. Yet I could use a keyword phrase of ‘old furniture’ if it ranks well in the search engine listings.
Keywords, in this usage, has little to do with the older copywriting concept of a key word or phrase in the article. Think of it as that humans do not read keywords initially. It’s all about how people will search the internet and find the article, so the computer reads it first.
Email marketing is when you directly market a message, product, or service to a group of potential or current customers using an email medium. Emails may be informational or be selling something. Basically, every email that is sent to a prospective or current customer could be considered email marketing. For holistic practitioners, use email marketing to communicate with people, whether or not you use it for selling.
In order to comply with the US CAN-SPAM Act, businesses must have its customers or potential customers opt-in to receive emails from the business. To put it simply, your customer must tell your business that they want to receive promotional emails from you. Otherwise, it is considered SPAM and is illegal. Canada has its own spam laws too.
Email marketing is an extremely effective form of marketing. This is because it is both; non intrusive and effective. Everyone checks their emails. Nowadays, people even check their email on their mobile devices. In fact, two out of five Internet searches are now completed on a mobile device. This means that you have more chances of connecting with a potential customer or current customer. The more forms of contact you have with a customer, the better. It has been shown that a customer takes around 6 points of contact in order to make a sale. This means that email marketing can give you a number of these contacts.
Content is Queen, Google is King, and the King Loves the Queen: Easy and Essential Content Strategy
WHAT IS CONTENT MARKETING?
‘Content’ is the marketing and educational words that businesses write and post for public viewing. More recently, content also includes images and videos, especially their file names. Content may be blog posts, videos, articles, or website pages.
CORPORATIONS SEE CONTENT AS IMPORTANT; SO SHOULD YOU
If you notice, large corporations are beginning to write more and more information on their websites and social media marketing. In fact, 30% of large corporations’ marketing is now content marketing.
Corporations provide content because not only do readers like the information, but Googlerewards websites that have a lot of quality, unique content. Among other criteria, Google ranks websites higher if they add new content on an ongoing basis.
How can a small business do the same as the large corporations? This ebook explains how to do what’s essential, both easily and effectively.
Creating and publishing a website is no longer a mysterious, cryptic task that is reserved only for computer geeks. Nowadays, virtually everyone and their dog has their own website. Anyone wanting a piece of the virtual pie can easily sign up for a free Blogger blog in about five minutes. In addition, there are lots of WYSIWYG editors available that make creating a beautiful, interactive website a very simple drag & drop process.
So that’s the easy part. The difficulty lies in getting your website seen! With the internet’s estimated 20 billion webpages, how on earth can you attempt to rise above obscurity and become well-known and famous in your niche?
The answer lies in search engine optimization. SEO can be defined as the process of driving traffic to your website organically (unpaid) from the search engines.
Do you find it difficult to use Twitter for profits?
Discover The Secrets To Using Twitter And Have Great Success In Your Business!
How would you like to get a boost to your business today by using Twitter the right way?
Making a success of any business today would be better served if the internet was used. The internet being the far reaching tool that it is, helps to create the desired revenue for the successful business venture. The internet, specifically the social media tools have over time proven to be the most successful.
Tools like twitter can effective create the attention that is necessary in getting the information about your business to the wider audience. This is done with virtually no cost involved.
Learn to Improve Your Knowledge About Using Social Media and Twitter and Maximize Your Business Now!
Here is what you will learn with Essential Twitter Techniques Today :
Keyword research is one of the most critical components of any internet marketing campaign. Without proper keyword research, it will be much harder for people to find your website.
Keywords are the words and phrases people search for when they visit a search engine. If you wanted to buy the television show Lost on DVD, you might search for “Lost DVD” or “Buy Lost on DVD”.
If your site doesn’t have the right keywords, no one will be able to find it. Thus, it is vital that you choose the right keywords, and you add them to your site in the right places to ensure proper search engine optimization.
In this report, I’m going to teach you exactly how to find the right keywords for your niche, how to choose the ones you should focus on more heavily, and where you should add them on your pages in order to have the best possible effect for SEO purposes.