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Know Your Audience: How Market Research Can Increase Success for Small Businesses!

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Hypnotherapists, Life Coaches and other holistic practitioners work with people with different needs. Their needs may be related to their personal life, their career, or their health. Each area can be very different. What you offer and what they are looking for needs to match to create success. It also is very important to include this in your marketing. The more people can relate to how you can help them, the more they will want your services.

For example, if you are a hypnotherapist, you most likely work with smokers and people who want to lose weight. These are two different niches. These people have different needs and desires.

As a Life Coach, you may be working with people who want to improve their business or improve their personal life. These are two different niches. These people have different needs and desires.

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Description

Hypnotherapists, Life Coaches and other holistic practitioners work with people with different needs. Their needs may be related to their personal life, their career, or their health. Each area can be very different. What you offer and what they are looking for needs to match to create success. It also is very important to include this in your marketing. The more people can relate to how you can help them, the more they will want your services.

For example, if you are a hypnotherapist, you most likely work with smokers and people who want to lose weight. These are two different niches. These people have different needs and desires.

As a Life Coach, you may be working with people who want to improve their business or improve their personal life. These are two different niches. These people have different needs and desires.

 

Table of Contents
I. WHY IS IT IMPORTANT TO KNOW YOUR AUDIENCE? …………………………………………………… 1
A. WHY DO YOU NEED TO UNDERSTAND YOUR TARGET MARKETS? ……………………………………………… 1
B. IMPORTANT TERMS TO KNOW – BASIC DEFINITIONS …………………………………………………………………. 2
C. WHAT DO YOU NEED TO DO? ……………………………………………………………………………………………….. 3
II. WHO IS YOUR AUDIENCE IN YOUR CURRENT LIFE? ……………………………………………………. 4
A. FIRST, LOOK AT YOUR CURRENT CLIENTS ………………………………………………………………………………. 4
B. CREATE AN IDEAL CLIENT PROFILE BY ANALYZING YOUR CURRENT CLIENTS ……………………………. 4
C. GROUP YOUR CLIENTS BY SIMILARITIES …………………………………………………………………………………. 5
D. LOOK AT YOUR OWN ISSUES AND PASSIONS ……………………………………………………………………………. 5
E. WHAT IS YOUR NICHE? …………………………………………………………………………………………………………. 6
1. Things to Think About When Deciding a Niche ……………………………………………………………………. 6
2. Your Own Recourses for Deciding Your Subniches ………………………………………………………………. 7
III. NICHES AND SUBNICHES …………………………………………………………………………………………………. 9
A. TARGETING A NICHE IN YOUR BUSINESS ………………………………………………………………………………… 9
B. SAMPLE NICHES …………………………………………………………………………………………………………………. 10
C. SUBNICHES OF HYPNOSIS …………………………………………………………………………………………………….. 10
1. Addictions and Habits …………………………………………………………………………………………………….. 10
2. Stress, Anxiety, Mood and Relaxation ……………………………………………………………………………….. 11
3. Performance Improvement ………………………………………………………………………………………………. 11
4. Wellness ………………………………………………………………………………………………………………………… 11
5. Spiritual and Personal Growth ………………………………………………………………………………………… 11
6. Medical Uses for Hypnotherapy ………………………………………………………………………………………. 11
D. SUBNICHES YOU DO WANT …………………………………………………………………………………………………. 13
E. SUBNICHES YOU DON’T WANT …………………………………………………………………………………………….. 13
IV. DEFINING YOUR MARKET …………………………………………………………………………………………….. 14
A. HOW PRACTITIONERS CAN DEFINE THEIR MARKET ………………………………………………………………… 14
B. HOW TO DEFINE THE TARGET MARKET FOR A SMALL BUSINESS …………………………………………….. 15
C. HOW TO RESEARCH THE MARKET FOR YOUR BUSINESS …………………………………………………………. 16
D. DEMOGRAPHICS …………………………………………………………………………………………………………………. 17
E. PSYCHOGRAPHICS ………………………………………………………………………………………………………………. 17
F. MARKET RESEARCH: ANALYZE YOUR COMPETITION ………………………………………………………………. 18
V. WHAT DO YOU OFFER? …………………………………………………………………………………………………… 20
A. WHAT ARE YOUR SERVICE AND PRODUCTS FEATURES? ………………………………………………………….. 20
B. WHAT ARE THE BENEFITS PEOPLE RECEIVE FROM YOU? ………………………………………………………… 21
C. WHAT ARE THE BENEFITS OF THE BENEFITS? …………………………………………………………………………. 21
D. TYPES OF PEOPLE TO RECEIVE YOUR BENEFITS ……………………………………………………………………… 22
VI. EVALUATE YOUR TARGET AUDIENCE ………………………………………………………………………… 23
VII. IN SUMMARY ………………………………………………………………………………………………………………….. 23

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