How to Do Marketing For Those Who Hate Marketing

Many small business owners say they HATE to do marketing. But maybe they say that because they think marketing is sleazy? Marketing is not only essential it is NOT sleazy when it’s done in the right way. Marketing content is … Read More

How to Maximize Your Marketing Efforts Toward The Right Client

Last week I listened to two children, obviously embroiled in sibling rivalry, over which movie would be chosen to watch on TV. The interesting thing is that both boys wanted to watch the same movie. They just wanted to watch … Read More

How to Make Your Offer Attract The Right Audience

There’s a line in the classic movie titled Fiddler On The Roof.  In the movie, Tevye says to his daughter, Chava: “As the good book says, ‘Each shall seek his own kind’. In other words: a bird may love a fish … Read More

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