Marketing is Complex – Do you have a Plan?

Marketing is complex – do you have a plan? It’s one thing to do marketing for your company or small business. It’s quite another to have a plan. Placing an ad, making social media posts, writing a communications blog, issuing … Read More

Developing Business Credibility

Do what you say you’ll do for customers. This is an important key to developing business credibility. When you operate and get a reputation for being a credible business, you develop a long term, meaningful, genuine business relationship with customers. … Read More

How To Engage and Connect With Gatekeepers

Being blocked by a gatekeeper is a beautiful thing…what? Yes, it’s a beautiful thing because the gatekeeper’s focus is on helping his or her company be profitable.  If you perceive the gatekeeper as the enemy, you are not marketing from … Read More

How To Promote Your Business Using Simplicity

Do you know how to tie your shoes?  It’s a simple process to follow.  But for the beginner it can prove frustrating.  The same is true about how to promote your business.  Beginners may find business promotion and marketing activities … Read More

How to Do Marketing For Those Who Hate Marketing

Many small business owners say they HATE to do marketing. But maybe they say that because they think marketing is sleazy? Marketing is not only essential it is NOT sleazy when it’s done in the right way. Marketing content is … Read More

Where To Look To Find Your Target Audience

How do you know where to look to find your target audience? I’ll write this blog post explaining that idea by telling you a story. So it’s important to read all the way through to understand what you need to … Read More

How To Find Your Target Audience

Imagine a mother calling to her young child who’s been outside playing in the yard with other children. A mother always knows her own child even when he or she is mixed in with several other children. It’s just the … Read More

7 Engaging Blog Post Content Tips

What kind of engaging blog post content tips would interest you?  The kind that converts your target market into a loyal fan!  So how do you do that?  By writing something that really helps your clients improve their life or … Read More

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