Doing Marketing Tasks You Hate Doing

The American TV show “ER” ran for fifteen seasons. Do you know what it takes to run a TV show? The first and foremost thing it needs is creative content. That creative content must be written by talented writers who … Read More

How To Engage and Connect With Gatekeepers

Being blocked by a gatekeeper is a beautiful thing…what? Yes, it’s a beautiful thing because the gatekeeper’s focus is on helping his or her company be profitable.  If you perceive the gatekeeper as the enemy, you are not marketing from … Read More