Referral marketing – what is it?

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Referral marketing – what is it? People talk – especially when they feel strongly about something. And when they are especially happy or unhappy with your business and the service or product they received, they are more likely to spread … Read More

Bench-marking Your Marketing Efforts

Are you bench-marking your marketing efforts?  So you’ve decided to invest in your business by increasing your marketing budget. You’ve come up with the funds, run the sum by the finance department, and you’re ready to invest. But before you … Read More