Directories are online lists of businesses or people. Think of the old yellow pages. That’s where people went to find a business. Now it is all online. You can even find multiple yellow pages companies who have online directories. Most directories have a free basic service with an upgrade if a business wants more services.
Directories offer influential and high quality backlinks to new and existing local business. Basically, a backlink is a link in one website (in this case a directory) that links to your website. In a directory, this is accomplished by entering your website domain with the information about you and your company.
In this ebook, you’ll learn all the ins and outs of using Twitter and using it as an essential marketing resource for your Internet business. If you haven’t heard the buzz about Twitter yet or are still wondering what the real purpose of twitter is all about, let me try to explain.
Twitter in a nutshell is a simple social networking website that lets you share with your friends know what you’re doing – right now! Hence the old catch phrase on the Twitter sign-up page –“What are you doing?” Think of Facebook, instant messaging and sms all rolled into one simple package, and you’ve got Twitter.
Twitter works around a time line which is displayed on a single page that’s updated every second of every minute of every hour….you get my point. It’s a constantly updated stream of news from people all around the world. As a member, you can add your own little message to the time line up to 140 characters long to it known as a “tweet”.
But that doesn’t mean you’re going to be able to see every Twitter user’s Tweets. You can choose who you want to “Follow” and others can choose to Follow you. And it’s these followers who you can converse (tweet) with.
You might be thinking “wow, big deal” but there is massive potential in this mini social networking site to meet other like-minded people, share info and web site links. And those factors mixed with the ability to grow your followers make it a perfect platform for business.
You can also use Twitter to….
* Send direct messages to users instead of broadcasting to everyone,
* Mobile options to send and receive tweets via SMS and email from your cellphone,
* Search options allowing you to find Twitter users posting about a certain topic,
* An API that allows 3rd party developers to develop some great applications.
It’s taking the world by storm and there is a great potential for business owners, online and off, so if you’re not a member yet, sign up for a free Twitter account now.
In this book, we will look at what Search Engine Optimization (SEO) is, and the ways in which it can be used. Through this book, we will provide you with the basics on using Search Engine Optimization in order to improve traffic flow to your site.
By many people, SEO is considered to be a part of search engine marketing. It is often used when people are describing a process for improving the amount of traffic that goes to a website from various different search engines. Many site owners will engage in using SEO in an attempt to obtain qualified visitors to their
site. The quality of these visitors will often be measured by what specific keywords they are using in order to reach the desired result they want, such as making a purchase, or it could just viewing or downloading a particular page on that site. It may be that the visitor just requests some further information, or they sign up to a newsletter.
Search Engine Optimization is a marketing strategy which can often generate a good return for the site. But what must be remembered is that search engines are not actually paid for the traffic they send to a site from a natural (organic) search. Plus, they will regularly change the algorithms that they use for these searches to be carried in an effort to improve the results for people using their search engine. In fact, there is no guarantee that using this system is successful in either the long or short term for any website. Because of this, SEO is often compared to traditional forms of PR (Public Relations), while PPC (Pay per Click) advertising is more closely associated with traditional forms of advertising.
However, even if you do find you have increased traffic to your site because of SEO, if your site is unprepared for this increased traffic, it may in fact be detrimental to your site, as visitors will go away feeling dissatisfied and will not return.
But though SEO can be considered as a marketing tactic which is a law unto itself, it is often considered to part of the bigger picture by many industry experts.
A blog is sometimes called web log or weblog. At first, they were used as a personal place, for collecting links, sharing commentary – but now; they are a valid and VALUED form of communication for business people of all types. From the basics of blogging, to the intermediate areas – such as social bookmarking, and article marketing, to the advanced techniques using auto responders and more, there’s something for every affiliate marketer to put into motion.
The great thing about blogs is that people read them for fun and for information – in fact, blogging is one of the few areas of the internet that covers business, pleasure, networking and play.
They do for your company what face to face marketing could only do in the past – they provide you with a real, interesting connection to your readers – personalized contact, and information about your company that will allow them to empathize, and discuss your most important points, and anything that ties in with hot button topics and your business.
Blogs give your readers and consumers a chance, not only to read and connect with you, but a chance to comment and discuss with you, and your team, the information that you’re sharing – allowing them to further relate to your message. And a consumer that relates to you is a customer in waiting!
Our guide covers the very basics of blogging – it skims into areas that you’ll possibly never have heard of – and cover them so that you can employ them in seven days – or less.
Reviews and testimonials are statements that a customer or client has made about you or your business. They have similarities and differences.
Testimonials are positive statements the client has given you and you have posted on your website or other marketing materials.
Reviews may be positive, neutral or negative and are written by someone about you, your services or your business. Typically, reviews are posted on directories or review sites. A review may be written by anyone, even someone who hasn’t worked with you. A person might even post a review about how you handled a phone call.
What’s important is to think about two things:
a) The search engines who read it
b) The people who read it
Obviously, you first care about your visitors, after all, it’s them that will make the decision to purchase. But you also need to know reviews are tracked by the search engines.
With the release of The Secret followed by the outstanding response it has garnered, a lot of people are speaking about the Law of Attraction. The problem is that not half of these people know what they are talking about.
The Law of Attraction is not an enchantment or a potion that will wish all your problems away. There are things that need to be done if you want to experience its richness in your life.
This eBook specifically deals with the implementation of the Law of Attraction in gathering money, but really it is about all its various applications that can help in improving your life.
Sit back, free up your mind from all its clutter, and have a good read.
Email marketing is when you directly market a message, product, or service to a group of potential or current customers using an email medium. Emails may be informational or be selling something. Basically, every email that is sent to a prospective or current customer could be considered email marketing. For holistic practitioners, use email marketing to communicate with people, whether or not you use it for selling.
In order to comply with the US CAN-SPAM Act, businesses must have its customers or potential customers opt-in to receive emails from the business. To put it simply, your customer must tell your business that they want to receive promotional emails from you. Otherwise, it is considered SPAM and is illegal. Canada has its own spam laws too.
Email marketing is an extremely effective form of marketing. This is because it is both; non intrusive and effective. Everyone checks their emails. Nowadays, people even check their email on their mobile devices. In fact, two out of five Internet searches are now completed on a mobile device. This means that you have more chances of connecting with a potential customer or current customer. The more forms of contact you have with a customer, the better. It has been shown that a customer takes around 6 points of contact in order to make a sale. This means that email marketing can give you a number of these contacts.
The internet has definitely dramatically changed the way we do things. Today, instead of driving to our local bookstore, we open our computers, surf the net, and buy downloadable ebooks online. As more and more people are buying electronic books due to the convenience they bring, there is now a huge demand for these information products. If you are a writer and you are more than willing to share your specialized knowledge to online users, you can make a fortune out of this endeavor.
Creating your own products is by far the best way to make money online. If you don’t have the resources yet to create physical products, you can start with digital or information base products like ebooks. By going this route, you will not need huge amount of money for your initial investment and you can write about any topic that you are very passionate about as long as they have a viable market online.
Ebook writing can be your key to succeed online. You can use these electronic books as your traffic-generating tools, sell them for profits, use them to establish your expertise on your chosen niche, or help your potential customers by giving them free information so they will become loyal to you. With numerous benefits that these information products can offer you, you must seriously include ebook writing in your internet marketing to-do list.