Directories are online lists of businesses or people. Think of the old yellow pages. That’s where people went to find a business. Now it is all online. You can even find multiple yellow pages companies who have online directories. Most directories have a free basic service with an upgrade if a business wants more services.
Directories offer influential and high quality backlinks to new and existing local business. Basically, a backlink is a link in one website (in this case a directory) that links to your website. In a directory, this is accomplished by entering your website domain with the information about you and your company.
Affiliate Marketing is plain and simply a method of marketing where you can earn a commission or fee for promoting other peoples products or services.
You, the Affiliate agree to promote those products and or services via your webpage, your blog, your email campaigns or what ever method is allowed, and any sales you make will earn you the Affiliate a set fee / commission or an agreed percentage payment.
Affiliate Marketing if done right can be very lucrative, many people earn a good living just by promoting other peoples products
As an Affiliate Marketer, you don’t have to worry about creating your own product and you won’t have to deal with customers or customer support issues.
Your main skill set needed to become an Affiliate Marketer is some basic internet marketing knowledge and more importantly “the desire to succeed” !
There are lots of different ways to become successful at Affiliate Marketing and there are lots of different programs, merchants and vendors out there who are more than willing to pay you their Affiliate a decent percentage of commission over to you for promoting their products.
With most affiliate programs the typical commission you can earn is between 30% and in some cases 100% although averaged out, 50% is a more realistic baseline. There are lots of affiliate programs out there, and the majority of them are absolutely free of charge to join.
Affiliate Marketing can, when done right, be very worthwhile.
Hypnotherapists, Life Coaches and other holistic practitioners work with people with different needs. Their needs may be related to their personal life, their career, or their health. Each area can be very different. What you offer and what they are looking for needs to match to create success. It also is very important to include this in your marketing. The more people can relate to how you can help them, the more they will want your services.
For example, if you are a hypnotherapist, you most likely work with smokers and people who want to lose weight. These are two different niches. These people have different needs and desires.
As a Life Coach, you may be working with people who want to improve their business or improve their personal life. These are two different niches. These people have different needs and desires.
Content is Queen, Google is King, and the King Loves the Queen: Easy and Essential Content Strategy
WHAT IS CONTENT MARKETING?
‘Content’ is the marketing and educational words that businesses write and post for public viewing. More recently, content also includes images and videos, especially their file names. Content may be blog posts, videos, articles, or website pages.
CORPORATIONS SEE CONTENT AS IMPORTANT; SO SHOULD YOU
If you notice, large corporations are beginning to write more and more information on their websites and social media marketing. In fact, 30% of large corporations’ marketing is now content marketing.
Corporations provide content because not only do readers like the information, but Googlerewards websites that have a lot of quality, unique content. Among other criteria, Google ranks websites higher if they add new content on an ongoing basis.
How can a small business do the same as the large corporations? This ebook explains how to do what’s essential, both easily and effectively.
Email marketing is when you directly market a message, product, or service to a group of potential or current customers using an email medium. Emails may be informational or be selling something. Basically, every email that is sent to a prospective or current customer could be considered email marketing. For holistic practitioners, use email marketing to communicate with people, whether or not you use it for selling.
In order to comply with the US CAN-SPAM Act, businesses must have its customers or potential customers opt-in to receive emails from the business. To put it simply, your customer must tell your business that they want to receive promotional emails from you. Otherwise, it is considered SPAM and is illegal. Canada has its own spam laws too.
Email marketing is an extremely effective form of marketing. This is because it is both; non intrusive and effective. Everyone checks their emails. Nowadays, people even check their email on their mobile devices. In fact, two out of five Internet searches are now completed on a mobile device. This means that you have more chances of connecting with a potential customer or current customer. The more forms of contact you have with a customer, the better. It has been shown that a customer takes around 6 points of contact in order to make a sale. This means that email marketing can give you a number of these contacts.
Keywords and keyword phrases are just words or a word phrase. Often the term “keyword” includes phrases. Keyword phrases are also called keyphrases, long tail keywords or long tail keyword phrases. I prefer to use the term Keyword to mean both single and multiple words.
Bottom line, keywords are words and phrases that the search engine analyzes for their indexes and what people type into the search engine to find the information they want. Examples of keywords are: gardening, organic gardening, herb garden, gardening tips, gardening supplies.
In this usage, what is important is how often the word or phrase was searched in search engines, such as Google. In other words, how often did people type into Google that word or word phrase to find the information they are looking for.
So if I am writing about antique furniture, if I use ‘old’ as a keyword, it wouldn’t work so well as I would get people searching for old hats, old dogs, etc. Yet I could use a keyword phrase of ‘old furniture’ if it ranks well in the search engine listings.
Keywords, in this usage, has little to do with the older copywriting concept of a key word or phrase in the article. Think of it as that humans do not read keywords initially. It’s all about how people will search the internet and find the article, so the computer reads it first.
Google My Business is Google’s new platform for creating, managing, and monitoring business listings. It is a good first step for companies that are just getting started on the web; but it has also become the main, one-stop-shop dashboard for businesses that previously used Google+ Local and Google Places for Business.
If your brand claimed and verified your listing on one of the previous platforms, the information should have been automatically updated to Google My Business.
However, it’s still a good idea to check to make sure everything transferred correctly. If not, fix any inaccuracies or duplicates as soon as possible.
One of the major benefits of the service is that businesses will no longer have to update their information multiple times across different Google properties.
Google My Business will help you connect with more local consumers, whether they’re searching for you on organic search, Maps, or Google+. It is a fast way to help your business show up across the board; ultimately giving you more visibility and exposure.
Google My Business is a free service designed to get more business owners under the Google umbrella. Its tools and features make it very convenient for companies to manage their Google-related online properties in a single unified place.