95% of people use the internet now to find a business. If people cannot see your site, then you are not going to be making any sales. One of the cheapest forms of traffic is search engine optimization (SEO). This is the process of optimizing your website to rank for specific keywords within one of the search engines such as Google. One of the first things you need to understand when you start learning SEO is the role of meta tags.
Meta tags are simply lines of html code that are put into a web page to communicate certain things to the search engines. These control things such as how you want your website to display in the search engines as well as what keywords that you believe you should be ranking for.
The first, and least important, meta tag to discuss are the keywords meta tags. These were originally meant to aid search engine indexing by telling web browsers what keywords that you think your page should best be seen under. However, the problem is that many web masters started to stuff these with all sorts of keywords they wanted to rank for. If everyone wants to rank for “make money online” everyone will have it in the keyword meta tag which does not do search engines much good. As a result, these are not very useful anymore and are likely ignored entirely, with the exception of sites such as press releases.
The Meta Title Tag tells the search engine how you want your web page to be seen in the search results. This is arguably the most important tag for SEO. You want the main keyword you are trying to rank for to always appear somewhere in your meta title tag. Additionally, given it is the most prominent thing that comes up when someone searches, you want it to catch people’s eyes and induce them to click on it.
The last important meta tag is the Description Meta Tag. This is what appears directly under the title tag in the search results, which is a more elaborate summary of what your site is about. It only appears if words in the description are typed in the search, so you want to again make sure any key words you are targeting appear in the description. You also want it to be compelling copy to make people want to click it.
Setting meta tags these days is pretty easy if you are using WordPress. You can use a SEO plugin such as All In One SEO or Yoast SEO to set these individually for each page before you publish it. The most important is to set meta tags for the home page, which can usually be done in the plugin settings section.
Having the proper meta tags setup is a prerequisite for strong rankings. By understanding meta tags you have taken your first step towards SEO domination, meaning that Google will list your website higher than others.
Selling actually has different meanings for different people. A salesperson who loves his or her job may love the term selling. It might feel exciting and wonderful. Another person may feel that it is the worst activity in the world. Why is there such a wide range of feelings? Let’s look at that.
You are probably a small business person if you are reading this book. While the examples used here are for hypnotherapists, you can use it for any holistic practitioner work. Much of it will even work for most small businesses.
Foreword
Why do we require action plans? Without one, you won’t be acting, and will always be reacting. Can you conceive of the U. S. Army Special Forces streaming arbitrarily into battle without a strategy? Readiness is always a fantastic idea, although plainly it can be a lot of work.
Here you will gain the insight and tools for everything you need to know about, to develop and to put into action
Your Success Action Plan
Synopsis
You may consider this a step in the direction of going into battle for your success. Any battle needs a strategy.
Constructing The Strategy
Let’s get cracking. First of all, ask yourself a couple of questions about the overall scenario.
1. What is it that I want to accomplish here?
2. What are acceptable damages or losses? It may well be none!
Now, take stock of the individuals in the scenario, beginning with the opponent.
1. What is he or she like?
2. What are their strong points?
3. What are their failings?
4. Do you know anything about their former story?
5. What would they commonly do?
6. How would they respond to stress or hardship?
7. With all that data, what’s an effective technique you are able to use?
Then, flip it around and ask those questions of yourself.
There are 2 ways you are able to approach this information. First, ask from your own aspect. The other choice would be positioning yourself in your opponent’s shoes and asking those oppugns from there. You’ll be shocked at the insights you are able to get from that, particularly if you’re honest. It may get uncomfortable, however.
Now, imagine that you have a noisy neighbor, Bob. He blasts Britney Spears at three in the morning, and keeps everybody awake. You want to do something about it, but lack the self-assertiveness. Now, employing preparation like we just covered to this example may be overkill, but it’s “generic” enough an example for you to conform to your own state of affairs.
Let’s take stock of Bob. He’s loud and dictatorial. He’s 6 foot 3, an ex- bodybuilder with a neck like a angus steer. He does not have a failing, but you do recognize he likes to think of himself as a fair man. You also remember that he detests primitiveness, and he responds by using his size to intimidate. Now thinks about how much you know about his history. Does he follow through with his threats with physical violence, or does he have sufficient good sense not to?
Now, flip it around to you. Your greatest weakness is a deficiency of assertiveness, and stammer when speaking to larger men. But put yourself in his place, and you’ll acquire added insight. Does he see you as a friendly neighbor, a skinny chicken, or does he remember the DVD you barrowed and returned all scratched up?
Can you determine how that will bear on your approach? Plainly politeness is the way to go since he probably does still remember the DVD. But if you’re too shy, you may decide to write a memo alternatively. Because he’s upset over the DVD, it may be a good idea to calm the waters with a peace-offering.
Now, you may be thinking that this is common sense, but till you make it a formal process, there’s a lot you’re likely to overlook.
Reviews and testimonials are statements that a customer or client has made about you or your business. They have similarities and differences.
Testimonials are positive statements the client has given you and you have posted on your website or other marketing materials.
Reviews may be positive, neutral or negative and are written by someone about you, your services or your business. Typically, reviews are posted on directories or review sites. A review may be written by anyone, even someone who hasn’t worked with you. A person might even post a review about how you handled a phone call.
What’s important is to think about two things:
a) The search engines who read it
b) The people who read it
Obviously, you first care about your visitors, after all, it’s them that will make the decision to purchase. But you also need to know reviews are tracked by the search engines.
Email marketing is when you directly market a message, product, or service to a group of potential or current customers using an email medium. Emails may be informational or be selling something. Basically, every email that is sent to a prospective or current customer could be considered email marketing. For holistic practitioners, use email marketing to communicate with people, whether or not you use it for selling.
In order to comply with the US CAN-SPAM Act, businesses must have its customers or potential customers opt-in to receive emails from the business. To put it simply, your customer must tell your business that they want to receive promotional emails from you. Otherwise, it is considered SPAM and is illegal. Canada has its own spam laws too.
Email marketing is an extremely effective form of marketing. This is because it is both; non intrusive and effective. Everyone checks their emails. Nowadays, people even check their email on their mobile devices. In fact, two out of five Internet searches are now completed on a mobile device. This means that you have more chances of connecting with a potential customer or current customer. The more forms of contact you have with a customer, the better. It has been shown that a customer takes around 6 points of contact in order to make a sale. This means that email marketing can give you a number of these contacts.
“This ebook will give you 100 search engine techniques. The competition is fierce in the search engines. In order to get your web site or blog ranked high you need all the SEO techniques you can handle from this list!
A blog is sometimes called web log or weblog. At first, they were used as a personal place, for collecting links, sharing commentary – but now; they are a valid and VALUED form of communication for business people of all types. From the basics of blogging, to the intermediate areas – such as social bookmarking, and article marketing, to the advanced techniques using auto responders and more, there’s something for every affiliate marketer to put into motion.
The great thing about blogs is that people read them for fun and for information – in fact, blogging is one of the few areas of the internet that covers business, pleasure, networking and play.
They do for your company what face to face marketing could only do in the past – they provide you with a real, interesting connection to your readers – personalized contact, and information about your company that will allow them to empathize, and discuss your most important points, and anything that ties in with hot button topics and your business.
Blogs give your readers and consumers a chance, not only to read and connect with you, but a chance to comment and discuss with you, and your team, the information that you’re sharing – allowing them to further relate to your message. And a consumer that relates to you is a customer in waiting!
Our guide covers the very basics of blogging – it skims into areas that you’ll possibly never have heard of – and cover them so that you can employ them in seven days – or less.
not rated
$7.00
Add to cart
not rated
$7.00
Add to cart
not rated
$7.00
Add to cart
not rated
$7.00
Add to cart
not rated
$7.00
Add to cart
not rated
$7.00
Add to cart
not rated
$7.00
Add to cart
not rated
$7.00
Add to cart