Hypnotherapists, Life Coaches and other holistic practitioners work with people with different needs. Their needs may be related to their personal life, their career, or their health. Each area can be very different. What you offer and what they are looking for needs to match to create success. It also is very important to include this in your marketing. The more people can relate to how you can help them, the more they will want your services.
For example, if you are a hypnotherapist, you most likely work with smokers and people who want to lose weight. These are two different niches. These people have different needs and desires.
As a Life Coach, you may be working with people who want to improve their business or improve their personal life. These are two different niches. These people have different needs and desires.
Directories are online lists of businesses or people. Think of the old yellow pages. That’s where people went to find a business. Now it is all online. You can even find multiple yellow pages companies who have online directories. Most directories have a free basic service with an upgrade if a business wants more services.
Directories offer influential and high quality backlinks to new and existing local business. Basically, a backlink is a link in one website (in this case a directory) that links to your website. In a directory, this is accomplished by entering your website domain with the information about you and your company.
95% of people use the internet now to find a business. If people cannot see your site, then you are not going to be making any sales. One of the cheapest forms of traffic is search engine optimization (SEO). This is the process of optimizing your website to rank for specific keywords within one of the search engines such as Google. One of the first things you need to understand when you start learning SEO is the role of meta tags.
Meta tags are simply lines of html code that are put into a web page to communicate certain things to the search engines. These control things such as how you want your website to display in the search engines as well as what keywords that you believe you should be ranking for.
The first, and least important, meta tag to discuss are the keywords meta tags. These were originally meant to aid search engine indexing by telling web browsers what keywords that you think your page should best be seen under. However, the problem is that many web masters started to stuff these with all sorts of keywords they wanted to rank for. If everyone wants to rank for “make money online” everyone will have it in the keyword meta tag which does not do search engines much good. As a result, these are not very useful anymore and are likely ignored entirely, with the exception of sites such as press releases.
The Meta Title Tag tells the search engine how you want your web page to be seen in the search results. This is arguably the most important tag for SEO. You want the main keyword you are trying to rank for to always appear somewhere in your meta title tag. Additionally, given it is the most prominent thing that comes up when someone searches, you want it to catch people’s eyes and induce them to click on it.
The last important meta tag is the Description Meta Tag. This is what appears directly under the title tag in the search results, which is a more elaborate summary of what your site is about. It only appears if words in the description are typed in the search, so you want to again make sure any key words you are targeting appear in the description. You also want it to be compelling copy to make people want to click it.
Setting meta tags these days is pretty easy if you are using WordPress. You can use a SEO plugin such as All In One SEO or Yoast SEO to set these individually for each page before you publish it. The most important is to set meta tags for the home page, which can usually be done in the plugin settings section.
Having the proper meta tags setup is a prerequisite for strong rankings. By understanding meta tags you have taken your first step towards SEO domination, meaning that Google will list your website higher than others.
Content is Queen, Google is King, and the King Loves the Queen: Easy and Essential Content Strategy
WHAT IS CONTENT MARKETING?
‘Content’ is the marketing and educational words that businesses write and post for public viewing. More recently, content also includes images and videos, especially their file names. Content may be blog posts, videos, articles, or website pages.
CORPORATIONS SEE CONTENT AS IMPORTANT; SO SHOULD YOU
If you notice, large corporations are beginning to write more and more information on their websites and social media marketing. In fact, 30% of large corporations’ marketing is now content marketing.
Corporations provide content because not only do readers like the information, but Googlerewards websites that have a lot of quality, unique content. Among other criteria, Google ranks websites higher if they add new content on an ongoing basis.
How can a small business do the same as the large corporations? This ebook explains how to do what’s essential, both easily and effectively.
Foreword
Why do we require action plans? Without one, you won’t be acting, and will always be reacting. Can you conceive of the U. S. Army Special Forces streaming arbitrarily into battle without a strategy? Readiness is always a fantastic idea, although plainly it can be a lot of work.
Here you will gain the insight and tools for everything you need to know about, to develop and to put into action
Your Success Action Plan
Synopsis
You may consider this a step in the direction of going into battle for your success. Any battle needs a strategy.
Constructing The Strategy
Let’s get cracking. First of all, ask yourself a couple of questions about the overall scenario.
1. What is it that I want to accomplish here?
2. What are acceptable damages or losses? It may well be none!
Now, take stock of the individuals in the scenario, beginning with the opponent.
1. What is he or she like?
2. What are their strong points?
3. What are their failings?
4. Do you know anything about their former story?
5. What would they commonly do?
6. How would they respond to stress or hardship?
7. With all that data, what’s an effective technique you are able to use?
Then, flip it around and ask those questions of yourself.
There are 2 ways you are able to approach this information. First, ask from your own aspect. The other choice would be positioning yourself in your opponent’s shoes and asking those oppugns from there. You’ll be shocked at the insights you are able to get from that, particularly if you’re honest. It may get uncomfortable, however.
Now, imagine that you have a noisy neighbor, Bob. He blasts Britney Spears at three in the morning, and keeps everybody awake. You want to do something about it, but lack the self-assertiveness. Now, employing preparation like we just covered to this example may be overkill, but it’s “generic” enough an example for you to conform to your own state of affairs.
Let’s take stock of Bob. He’s loud and dictatorial. He’s 6 foot 3, an ex- bodybuilder with a neck like a angus steer. He does not have a failing, but you do recognize he likes to think of himself as a fair man. You also remember that he detests primitiveness, and he responds by using his size to intimidate. Now thinks about how much you know about his history. Does he follow through with his threats with physical violence, or does he have sufficient good sense not to?
Now, flip it around to you. Your greatest weakness is a deficiency of assertiveness, and stammer when speaking to larger men. But put yourself in his place, and you’ll acquire added insight. Does he see you as a friendly neighbor, a skinny chicken, or does he remember the DVD you barrowed and returned all scratched up?
Can you determine how that will bear on your approach? Plainly politeness is the way to go since he probably does still remember the DVD. But if you’re too shy, you may decide to write a memo alternatively. Because he’s upset over the DVD, it may be a good idea to calm the waters with a peace-offering.
Now, you may be thinking that this is common sense, but till you make it a formal process, there’s a lot you’re likely to overlook.
Discover The Devastatingly Simple ‘Secret’ Guru Methods For Creating Top-Selling Info Products!
The Product Creation Guru,
Some information can make the difference between success and failure online, and although this remarkable information is wonderfully easy to grasp – some would say almost basic – it’s the SAME information that the big-player info creation gurus have used since day one on the net!
If you’re getting into internet marketing then at some point you’ll almost certainly have to create your own information product, even if it’s for viral marketing or a squeeze page , and if you want to hit – Dead On Target – the right market for your business then you need to pick up a copy of ‘Info Products Creation Guru’, because it’ll level the playing field overnight!
Creating information products is one of the most lucrative online businesses. People will always be prepared to pay for information that tells them how to solve a particular problem they have.
And once you’ve acquired the skill of researching, identifying a need for, and then creating your own information products, you’ll have a skill that can never be taken away from you, and in my opinion, a skill that can bring you a very good income for the rest of your life!
Here are just some of the pieces that could turn you into an Information Products Creation Guru, and you’ll find them all in this book:
Why more smart people sell Information Products online rather than any other.
How to find the best possible presentation method for your particular information product.
Why competition simply doesn’t matter and in most cases can be a good thing
How to turn a single sale into a multiple income stream
Where to find the best free research tools
How to find ‘red hot’ in-demand ideas for info products
How to let other people give you the best product ideas
The big ‘branding’ secret that can make you rich
Pricing and Testimonial secrets that the gurus use
Keywords and keyword phrases are just words or a word phrase. Often the term “keyword” includes phrases. Keyword phrases are also called keyphrases, long tail keywords or long tail keyword phrases. I prefer to use the term Keyword to mean both single and multiple words.
Bottom line, keywords are words and phrases that the search engine analyzes for their indexes and what people type into the search engine to find the information they want. Examples of keywords are: gardening, organic gardening, herb garden, gardening tips, gardening supplies.
In this usage, what is important is how often the word or phrase was searched in search engines, such as Google. In other words, how often did people type into Google that word or word phrase to find the information they are looking for.
So if I am writing about antique furniture, if I use ‘old’ as a keyword, it wouldn’t work so well as I would get people searching for old hats, old dogs, etc. Yet I could use a keyword phrase of ‘old furniture’ if it ranks well in the search engine listings.
Keywords, in this usage, has little to do with the older copywriting concept of a key word or phrase in the article. Think of it as that humans do not read keywords initially. It’s all about how people will search the internet and find the article, so the computer reads it first.
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