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The Facebook Formula

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Facebook. You’ve heard of it. You probably have an account. You may have all of your high school friends on your Facebook account. You may even have found a few people you forgot about. You may even have time for a few of those games – or you may loathe their very existence. It’s a place you go to hang out, learn something, and read something or maybe you sign in rarely.

 

Have you allowed your business to have its own ability to socialize and interact with potential customers and other businesses ?

 

Perhaps you don’t want to let your business meet your friends. Perhaps you don’t want to push ads on your friends or cause them to think less of you for talking about your business.

 

That’s okay. Your business deserves its own presence on this social media-marketing site. Are you ready to give in and open an account ?

 

You may know that Facebook is the largest, by far, of the social media sites. You’ve heard about its IPO and its profit margins. So, what do you think. What does this site have to do with my business ?

 

And much more !

 

Introducing ….. The Facebook Formula ….

 

This ebook is one of the best tools you can turn to for increasing your marketing without increasing your costs.

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Description

Facebook. You’ve heard of it. You probably have an account. You may have all of your high school friends on your Facebook account. You may even have found a few people you forgot about. You may even have time for a few of those games – or you may loathe their very existence. It’s a place you go to hang out, learn something, and read something or maybe you sign in rarely.

 

Have you allowed your business to have its own ability to socialize and interact with potential customers and other businesses ?

 

Perhaps you don’t want to let your business meet your friends. Perhaps you don’t want to push ads on your friends or cause them to think less of you for talking about your business.

 

That’s okay. Your business deserves its own presence on this social media-marketing site. Are you ready to give in and open an account ?

 

You may know that Facebook is the largest, by far, of the social media sites. You’ve heard about its IPO and its profit margins. So, what do you think. What does this site have to do with my business ?

 

And much more !

 

Introducing ….. The Facebook Formula ….

 

This ebook is one of the best tools you can turn to for increasing your marketing without increasing your costs.

 

TABLE OF CONTENTS TABLE OF CONTENTS TABLE OF CONTENTS TABLE OF CONTENTS TABLE OF CONTENTS TABLE OF CONTENTS TABLE OF CONTENTS
INTRODUCTION ………………………………………………. 6
WHY DOES THIS MATTER? ………………………………………… 6
1. BEFORE YOU GET STARTED ……………………………. 8
WHO IS YOUR CUSTOMER? ……………………………………….. 8
WHAT’S THE GOAL …………………………………………………… 9
TARGETS REALLY DO MATTER ………………………………….. 10
It’s MOre Than Just Likes ………………………………………………… 10
REALIZE THE VAST FUNCTIONALITY AND INCREDIBLE REACH …………………………………………….. 11
Know The Promises It Offers …………………………………………….. 11
Use It Your Way ……………………………………………………………. 12
2. THE REASONS WHY EXPLAINED …………………… 13
IT’S FREE ……………………………………………………………… 13
THE AUDIENCE IS HUGE ………………………………………….. 13
LOCALIZING YOUR TRAFFIC …………………………………….. 16
IT’S A LEVEL PLAYING FIELD …………………………………… 17
LOOK AT THE NUMBERS ………………………………………….. 18
3. FACEBOOK ADS- THEY ARE WORTHWHILE …….. 20
YOU’VE GOT OPTIONS …………………………………………….. 20
Ad Space Is Different ……………………………………………………… 21
Consider the Environment Itself ………………………………………… 21
The Targeting Method …………………………………………………….. 22
WHAT ABOUT YOUR GOALS? ……………………………………. 22
Use Google Adwords For… ………………………………………………. 23
Use Facebook for… ……………………………………………………….. 23
4. START SMALL AND MAKE BIG THINGS HAPPEN . 25
PAGES, PROFILES AND GROUPS? OH MY! …………………… 26
Facebook Profiles ………………………………………………………….. 26
Facebook Groups ………………………………………………………….. 26
Facebook Pages ……………………………………………………………. 27
DO YOU STILL NEED A WEBSITE? ……………………………… 28
GETTING THE FOUNDATION SET – QUESTIONS TO ASK FIRST …………………………………………………………. 28
MAKING IT REAL ……………………………………………………. 29
5. HOW TO AVOID THE BIGGEST MISTAKE YOU’LL MAKE ON FACEBOOK……………………………………. 30
WHO’S GOING TO FRIEND YOU? ………………………………. 30
WHAT NOT TO DO ………………………………………………….. 31
HOW WILL YOU USE FACEBOOK? ……………………………… 32
Interact with your customers. …………………………………………… 32
Use News to Your Advantage ……………………………………………. 32
Managing the Critics ………………………………………………………. 32
Gather Feedback …………………………………………………………… 33
Educate The Reader……………………………………………………….. 33
PUT SOME TIME INTO IT …………………………………………. 34
6. GETTING THE SHOCK FACTOR AND WHY YOU WANT IT ……………………………………………………. 35
BEING REAL BUT BEING REALLY REAL ………………………. 35
SHOCK WITH GUERILLA MARKETING TACTICS ……………. 35
Making it Your Own on Facebook ……………………………………….. 36
MAKING A NAME FOR YOUR BUSINESS ……………………… 37
What’s Your Name? ……………………………………………………….. 37
MAKING A LOCAL STATEMENT THAT MEANS SOMETHING ……………………………………………………….. 38
ZONE IN ON CUSTOMER SERVICE ……………………………… 39
7. MAKING FACEBOOK A COHESIVE PART OF YOUR MARKETING PLAN ……………………………………….. 40
YOUR BLOG AND WEBSITE ………………………………………. 40
LOCAL ADVERTISING SHOULDN’T CLASH …………………… 41
THIS IS BRANDING 101 ………………………………………….. 42
MAKE IT PEOPLE-ORIENTED FROM THE INSIDE OUT…………………………………………………………………… 43
KEEP IT FRESH ………………………………………………………. 44
8. HANDLING THE BAD – THE CRITICS AND THE COMPLAINERS DON’T HOLD YOU BACK! …………. 45
YOU ARE BUILDING A BRAND ………………………………….. 45
ALWAYS RESPOND TO IT ………………………………………………… 46
TALK PRIVATELY …………………………………………………………… 46
THE MOVE TO BURY THEM ………………………………………………. 46
PUT A POLICY IN PLACE ………………………………………………….. 47
ENGAGING THE PROBLEM ……………………………………….. 47
WHAT NOT TO DO ………………………………………………….. 48
MAKE IT A TIME TO SHINE ………………………………………. 48
9. ZEROING IN ON YOUR CUSTOMER ……………….. 50
USING THE AD TOOL ………………………………………………. 50
WHAT’S YOUR TARGET? ………………………………………….. 51
WHAT ELSE TO KNOW …………………………………………….. 53
GATHERING FEEDBACK AND MAKING A DECISION ……… 53
NOT JUST ABOUT PAID ADVERTISING ………………………. 54
10. MAKING THE CONTEST DECISION ……………… 55
WHAT MAKES A FACEBOOK CONTEST REALLY WORK? ……………………………………………………………… 56
WHAT TYPE IS RIGHT FOR YOU? ………………………………. 56
YOU NEED TO KNOW FACEBOOK’S RULES ………………….. 57
HOW WILL YOU RUN IT? …………………………………………. 57
WHAT ARE YOU GIVING AWAY AGAIN? ……………………… 58
YOU HAVE TO KEEP IT SIMPLE …………………………………. 59
11. KEY TIPS FOR WORKING YOUR FACEBOOK MARKETING PLAN ……………………………………….. 61
WHAT YOUR MARKETING PLAN NEEDS TO INCLUDE ……………………………………………………………. 61
KNOW WHY YOU ARE DOING THIS …………………………………….. 61
CREATE A CUSTOMIZED FACEBOOK PAGE ……………………………. 62
SET A POSTING GOAL AND STICK WITH IT ………………………….. 62
DO USE FACEBOOK ADVERTISING …………………………………….. 62
KNOW YOUR GOALS WITH SIGNUPS ………………………………….. 62
GET PEOPLE TALKING …………………………………………………….. 63
SEND A MESSAGE …………………………………………………………. 63
NETWORK! ………………………………………………………………….. 63
SHARE CONTENT…………………………………………………………… 64
TRACK YOUR SUCCESSES ……………………………………………….. 65
WORK IT PATIENTLY ………………………………………………. 65
CONCLUSION – CAN YOU DO THIS? ………………….. 66
IS FACEBOOK RIGHT FOR YOU? ……………………………….. 66
WHO SHOULD USE IT? ……………………………………………. 66
SHOULD YOU PAY TO START? …………………………………… 67
CAN YOU RECOVER? ……………………………………………….. 67

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