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Content Is Queen, Google Is King
Content is Queen, Google is King, and the King Loves the Queen: Easy and Essential Content Strategy
WHAT IS CONTENT MARKETING?
‘Content’ is the marketing and educational words that businesses write and post for public viewing. More recently, content also includes images and videos, especially their file names. Content may be blog posts, videos, articles, or website pages.
CORPORATIONS SEE CONTENT AS IMPORTANT; SO SHOULD YOU
If you notice, large corporations are beginning to write more and more information on their websites and social media marketing. In fact, 30% of large corporations’ marketing is now content marketing.
Corporations provide content because not only do readers like the information, but Google rewards websites that have a lot of quality, unique content. Among other criteria, Google ranks websites higher if they add new content on an ongoing basis.
How can a small business do the same as the large corporations? This ebook explains how to do what’s essential, both easily and effectively.
Know Your Audience: How Market Research Can Increase Success for Small Businesses!
Hypnotherapists, Life Coaches and other holistic practitioners work with people with different needs. Their needs may be related to their personal life, their career, or their health. Each area can be very different. What you offer and what they are looking for needs to match to create success. It also is very important to include this in your marketing. The more people can relate to how you can help them, the more they will want your services.
For example, if you are a hypnotherapist, you most likely work with smokers and people who want to lose weight. These are two different niches. These people have different needs and desires.
As a Life Coach, you may be working with people who want to improve their business or improve their personal life. These are two different niches. These people have different needs and desires.
Small Business Selling with Integrity
Selling actually has different meanings for different people. A salesperson who loves his or her job may love the term selling. It might feel exciting and wonderful. Another person may feel that it is the worst activity in the world. Why is there such a wide range of feelings? Let’s look at that.
You are probably a small business person if you are reading this book. While the examples used here are for hypnotherapists, you can use it for any holistic practitioner work. Much of it will even work for most small businesses.
Google My Business
Google My Business is Google’s new platform for creating, managing, and monitoring business listings. It is a good first step for companies that are just getting started on the web; but it has also become the main, one-stop-shop dashboard for businesses that previously used Google+ Local and Google Places for Business.
If your brand claimed and verified your listing on one of the previous platforms, the information should have been automatically updated to Google My Business.
However, it’s still a good idea to check to make sure everything transferred correctly. If not, fix any inaccuracies or duplicates as soon as possible.
One of the major benefits of the service is that businesses will no longer have to update their information multiple times across different Google properties.
Google My Business will help you connect with more local consumers, whether they’re searching for you on organic search, Maps, or Google+. It is a fast way to help your business show up across the board; ultimately giving you more visibility and exposure.
Google My Business is a free service designed to get more business owners under the Google umbrella. Its tools and features make it very convenient for companies to manage their Google-related online properties in a single unified place.
Keyword Research Demystified
Keyword research is one of the most critical components of any internet marketing campaign. Without proper keyword research, it will be much harder for people to find your website.
Keywords are the words and phrases people search for when they visit a search engine. If you wanted to buy the television show Lost on DVD, you might search for “Lost DVD” or “Buy Lost on DVD”.
If your site doesn’t have the right keywords, no one will be able to find it. Thus, it is vital that you choose the right keywords, and you add them to your site in the right places to ensure proper search engine optimization.
In this report, I’m going to teach you exactly how to find the right keywords for your niche, how to choose the ones you should focus on more heavily, and where you should add them on your pages in order to have the best possible effect for SEO purposes.
The Power of Reviews for SEO: MORE Reviews & Testimonials to Get MORE Clients!
Reviews and testimonials are statements that a customer or client has made about you or your business. They have similarities and differences.
Testimonials are positive statements the client has given you and you have posted on your website or other marketing materials.
Reviews may be positive, neutral or negative and are written by someone about you, your services or your business. Typically, reviews are posted on directories or review sites. A review may be written by anyone, even someone who hasn’t worked with you. A person might even post a review about how you handled a phone call.
What’s important is to think about two things:
a) The search engines who read it
b) The people who read it
Obviously, you first care about your visitors, after all, it’s them that will make the decision to purchase. But you also need to know reviews are tracked by the search engines.
Article Internet Marketing For Beginners: Content Marketing Fast and Easy
Keywords and keyword phrases are just words or a word phrase. Often the term “keyword” includes phrases. Keyword phrases are also called keyphrases, long tail keywords or long tail keyword phrases. I prefer to use the term Keyword to mean both single and multiple words.
Bottom line, keywords are words and phrases that the search engine analyzes for their indexes and what people type into the search engine to find the information they want. Examples of keywords are: gardening, organic gardening, herb garden, gardening tips, gardening supplies.
In this usage, what is important is how often the word or phrase was searched in search engines, such as Google. In other words, how often did people type into Google that word or word phrase to find the information they are looking for.
So if I am writing about antique furniture, if I use ‘old’ as a keyword, it wouldn’t work so well as I would get people searching for old hats, old dogs, etc. Yet I could use a keyword phrase of ‘old furniture’ if it ranks well in the search engine listings.
Keywords, in this usage, has little to do with the older copywriting concept of a key word or phrase in the article. Think of it as that humans do not read keywords initially. It’s all about how people will search the internet and find the article, so the computer reads it first.
Email Marketing For Beginners
Email marketing is when you directly market a message, product, or service to a group of potential or current customers using an email medium. Emails may be informational or be selling something. Basically, every email that is sent to a prospective or current customer could be considered email marketing. For holistic practitioners, use email marketing to communicate with people, whether or not you use it for selling.
In order to comply with the US CAN-SPAM Act, businesses must have its customers or potential customers opt-in to receive emails from the business. To put it simply, your customer must tell your business that they want to receive promotional emails from you. Otherwise, it is considered SPAM and is illegal. Canada has its own spam laws too.
Email marketing is an extremely effective form of marketing. This is because it is both; non intrusive and effective. Everyone checks their emails. Nowadays, people even check their email on their mobile devices. In fact, two out of five Internet searches are now completed on a mobile device. This means that you have more chances of connecting with a potential customer or current customer. The more forms of contact you have with a customer, the better. It has been shown that a customer takes around 6 points of contact in order to make a sale. This means that email marketing can give you a number of these contacts.
Ebook Writing for Beginners: Content Marketing Fast and Easy
The internet has definitely dramatically changed the way we do things. Today, instead of driving to our local bookstore, we open our computers, surf the net, and buy downloadable ebooks online. As more and more people are buying electronic books due to the convenience they bring, there is now a huge demand for these information products. If you are a writer and you are more than willing to share your specialized knowledge to online users, you can make a fortune out of this endeavor.
Creating your own products is by far the best way to make money online. If you don’t have the resources yet to create physical products, you can start with digital or information base products like ebooks. By going this route, you will not need huge amount of money for your initial investment and you can write about any topic that you are very passionate about as long as they have a viable market online.
Ebook writing can be your key to succeed online. You can use these electronic books as your traffic-generating tools, sell them for profits, use them to establish your expertise on your chosen niche, or help your potential customers by giving them free information so they will become loyal to you. With numerous benefits that these information products can offer you, you must seriously include ebook writing in your internet marketing to-do list.