The Case of the Invisible Website

posted in: Online Presence, SEO 0

It used to be a different world out there. When I first started my holistic practice as a hypnotherapist, you could find clients using a simple ad in the yellow pages or the local newspaper.

In fact, that worked so well I had to cancel some of my advertising; I was getting phone calls from more people than I could possibly help. Around 2008, that all started to change, though.

You see, I’ve always been happiest when I am helping others. Helping empower them to transform their life for the better.

Seemingly overnight, however, I went from having more clients than I could handle… to having a scant few.

Not only was the recession in full swing, people just weren’t using the yellow pages or local paper to find businesses anymore.

Everyone was searching online instead.

It was difficult not having any clients. I just couldn’t stop thinking: “What can I possibly do? How am I going to be able to make ends meet?”

As you may have experienced yourself, as much as we may try to be brave when our finances are less than we’d desire, times can be tough. Really tough.

I was left with no other choice. As much as I’d rather be with a client, I had no choice but to spend my time doing the business stuff. I had to find something – anything – to turn things around. So I started searching online for an answer.

Now, let me tell you. It wasn’t easy. I had absolutely no idea where to start. I didn’t know where to turn for help!

I put my name in Internet directories, wrote hundreds of articles, created a new website, tried search engine optimization, and everything else I could find.

It took a lot of trial and error. In time, though, the phone finally started to ring again.

Recently, I saw an announcement from Google that made me realize A LOT of practitioners are on the verge of facing the same experience I did. So I knew I had to make a blog post to warn them.

Starting on April 21st, Google is going to REQUIRE that a website is “mobile-friendly” (displays well on mobile devices such as phone or tablet) or it won’t show in their search engine at all; it will become invisible to everyone who is looking for you.

Since only about 50% of practitioners have a mobile-friendly website, this could be devastating. Because any of them without a mobile-friendly website are likely to see a sudden drop in the number of clients they receive.

If you need help getting your website ready before Google makes this change, let me know. I offer free 20 minute consultations for practitioners. I’d like to help as many people as I can. =)

Click the link below to sign up:

I wish you all the best in life.


Beverly Taylor

P.S. To test if your website is mobile-friendly, you can use this free tool: