List Building is the process of adding subscribers to your mailing list.
All successful online marketers have their own list building strategies. As the saying goes “The money is in the list!”
Even though email is a relatively old, un-sexy technology in comparison to social media, the rallying cries of “Email is dead!” are just mistaken and certainly hurting the bottom line of those companies who listen.
Email marketing offers the most direct line of communication for converting leads into sales, that is the reason why the savviest business owners have no purpose of giving it up any time soon.
Whenever people find your website, your job is to keep on interacting with them, and for that, email is the excellent choice, staying away from just another update in an overloaded Twitter stream.
As customers, we are normally more responsive to things in our inbox- which almost all of us tend to guard like a mommy bear protects her cubs-because they are stuffed with things we choose to see with some privacy.
This more personal medium of communication gives itself to more sincere decisions; that’s a significant reason why people today will always be “warmer” to being sold on their interests via email, and just another reason why email will always be an essential part of your marketing campaign.
No matter what kind of product or service you offer, building a list of loyal subscribers can be very profitable for your business. Here’s an infographic that lists 7 easy list building methods.