SEO is a Secret Weapon for Customer Traffic
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Search Engine Optimization – SEO is a secret weapon to getting customer traffic to your Website and Business… With people doing over 17.5 billion monthly internet searches in the US alone, does it seem like your business is a small … Read More

Marketing is Complex – Do you have a Plan?
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Marketing is complex – do you have a plan? It’s one thing to do marketing for your company or small business. It’s quite another to have a plan. Placing an ad, making social media posts, writing a communications blog, issuing … Read More

Using SEO Improves Online Visibility
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Ever heard the saying, “a big fish in a small pond?”  This phrase refers to being popular in a small group of peers.  But the Internet is a HUGE pond.  And to be popular here means you need to write … Read More

How to Improve Your Social Media Marketing Strategies
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What is your main objective when you conduct social media marketing? The answer is twofold; (1)build genuine relationships in your target market to help people solve their problems and (2)get as many clients as possible to make maximum profit. In … Read More

Does Your Customer Relationship Management Program Have a Heart?
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I was talking with a colleague (Maddie) of mine the other day who told me this story.  After hearing her anecdote, I could see that she had a customer relationship management program with a heart.  Tell me if you can … Read More

What Evergreen Marketing Is And Why Smart Business Owners Use It
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Have you ever heard of evergreen marketing? The dictionary defines the word evergreen as, “retaining freshness or interest; perennial”. When you format your marketing content using evergreen marketing concepts, you produce reliable, dependable, trusted content that typically interests your target market … Read More

How To Skyrocket Popularity For Your Unique Solutions
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Business owners want to make profits. That is mainly why they are in business. Each business is unique.  However, many businesses sell the same products and services as each other.  For this reason, it’s vital for your products and services … Read More

Business Writing Skills And How to Develop Them
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Your clients have goals they want to achieve. How can you help them achieve their important goals? By using your stellar business writing skills to give them step by step guidance out of their challenges. Clients and prospects look to … Read More

Examples of Written Communication That Interest Online Communities
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Are you an online business operator? Then when you write and publish online, use examples of written communication that connect you with your target niche.  Today, with the proper written communication, it is easy for business owners to catch and … Read More

Ways To Build A Fan Base For Your Exciting Solutions
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Are you that business owner who has useful client ideas and solutions but still finds it difficult progressing in business? Are you frustrated because despite investing your efforts and resources in creating the best solutions for clients, your business seems … Read More

Do You Feel Happy About Being a Business Success?
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  There is a part of you driving you to showcase your unique talent as a business specialty.  In your client relations, when you are happy in your work, you actually attract clients to you.  They see that you are … Read More

What Makes Customers Love Your Unique Solutions?
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  What is your business based upon first and foremost? Fans.  Clients. Customers. Whatever you call them, they are the people you help. When your company offers unique solutions that deliver what you promise, customers love it. It is by … Read More

Committed to Being a Kind, Genuine, Remarkable Business?
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Why is your favorite restaurant the place you love to be?  Is it the décor?  Is it the people?  Is it because it’s different from all the other restaurants you frequent?  Can you put your finger on it?  Most people … Read More

How to offer a legacy of happiness in your business
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You have a voice.  You can use it to talk about the wonderful things that happen in your life or, you can complain and be a voice of doom and gloom.  When you anticipate and expect good things will happen … Read More

How to Market Your Business From a Kind Heart
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What is the lifeblood of your business? Your customers. Because this is true, regularly show customers gratitude for them being your customers.  Let customers know how much you value your genuinely enjoyable relationship with them. Think about your business as … Read More

How to Have Better, Genuine, Loving Customer Relationships
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Imagine having peace of mind, happiness and true fulfillment in your business.  How do you get that?  By focusing your blog and website content on being a friend to customers.   What’s the easiest way to do that?  Telling them a … Read More

How to Boost Your Business as a Social Media Strategist
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Are you a business boosting, social media strategist? Do you have ideas to help boost your business through social media? In this modern era, a great marketing strategy for your business needs to include using social media. Using social media … Read More

Do You Really Want To Connect And Engage With Customers?
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In business, relating well with your customers leads to a boom. Business people who know and regularly apply this principle build lasting business relationships. They know that connecting with their customers guarantees continuous interest in their business and attracts potential … Read More

How to use social media to build relationships
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Many businesses utilize social media as a place to build networks. Whether it’s to cultivate an audience or to establish meaningful relationships, social media has developed a reputation, being the future’s largest marketing platform online. The question is, how do … Read More

Developing Business Credibility
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Do what you say you’ll do for customers. This is an important key to developing business credibility. When you operate and get a reputation for being a credible business, you develop a long term, meaningful, genuine business relationship with customers. … Read More

Doing Marketing Tasks You Hate Doing
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The American TV show “ER” ran for fifteen seasons. Do you know what it takes to run a TV show? The first and foremost thing it needs is creative content. That creative content must be written by talented writers who … Read More

How To Engage and Connect With Gatekeepers
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Being blocked by a gatekeeper is a beautiful thing…what? Yes, it’s a beautiful thing because the gatekeeper’s focus is on helping his or her company be profitable.  If you perceive the gatekeeper as the enemy, you are not marketing from … Read More

How To Use The Right Attitude To Attract The Right Client
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“Pursue some path, however narrow and crooked, in which you can walk with love and reverence.” – Henry David Thoreau A quote from this famous author, Thoreau, stands for more than mere inspiration. It stands for truth. Yes, I realize … Read More

How To Encourage Niche Clients to Follow Their Heart
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In your business, do you follow your heart?  If you do, your example actually encourages your niche clients to follow their heart, also.   Living your passion is teaching that it is okay for others to live that way, too.  We … Read More

Problem Solve using your Business Solution
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Think of a time when, while cooking, you needed to use a measuring cup.  To successfully cook, broil, grill, bake, etc., a scrumptious goodie, you HAD to have a measuring cup.  Now suppose that you sell cooking utensils and equipment.  … Read More

Why Following Through Improves Business Credibility
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Last week, did you successfully achieve meaningful business goals?  Achieving goals you set out to do can directly relate to your business credibility.  When you follow through and achieve even segments of your goals, your fans see you as a … Read More

Why Marketing Movements Attract The Right Clients
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All businesses make necessary business choices. Some of these choices include deciding what products and services to create/produce; how should these products and services be produced;which target market wants what is offered, etc.. Online, creating and following a website marketing … Read More

Some Online Marketing Strategies For Small Businesses
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Small businesses are often seen as the backbone of the economy. However, with all the retail giants in the world now, it is starting to become harder for the small businesses to reach the level of success they need to … Read More

Making Your Blog Posts Evergreen
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Have you ever heard of writing blog posts so that the content applies no matter the time of year you publish them? That’s the concept behind evergreen marketing. When you write evergreen blog posts, they are timeless classics. In other … Read More

How To Promote Your Business Using Simplicity
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Do you know how to tie your shoes?  It’s a simple process to follow.  But for the beginner it can prove frustrating.  The same is true about how to promote your business.  Beginners may find business promotion and marketing activities … Read More

How to Do Marketing For Those Who Hate Marketing
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Many small business owners say they HATE to do marketing. But maybe they say that because they think marketing is sleazy? Marketing is not only essential it is NOT sleazy when it’s done in the right way. Marketing content is … Read More

How to Maximize Your Marketing Efforts Toward The Right Client
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Last week I listened to two children, obviously embroiled in sibling rivalry, over which movie would be chosen to watch on TV. The interesting thing is that both boys wanted to watch the same movie. They just wanted to watch … Read More

Where To Look To Find Your Target Audience
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How do you know where to look to find your target audience? I’ll write this blog post explaining that idea by telling you a story. So it’s important to read all the way through to understand what you need to … Read More

How to Make Your Offer Attract The Right Audience
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There’s a line in the classic movie titled Fiddler On The Roof.  In the movie, Tevye says to his daughter, Chava: “As the good book says, ‘Each shall seek his own kind’. In other words: a bird may love a fish … Read More

How To Find Your Target Audience
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Imagine a mother calling to her young child who’s been outside playing in the yard with other children. A mother always knows her own child even when he or she is mixed in with several other children. It’s just the … Read More

The Benefits Of Blogging For Small Businesses
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If you are a small business owner you may well be aware of the importance of good exposure online. One way this can be achieved is through having a blog. If you have considered this for yourself, it may be … Read More

Effective Optin Page Tips
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You want subscribers to your website, right? Then, you’ve got to give prospects something they want so they will give you their email address. By giving you their email address prospects are saying they want to find out MORE about … Read More

2016 Effective Small Business Trends
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Do you have an “I can’t afford to pay for marketing” attitude? If you do, how’s business? Marketing is a necessary cost of doing business. It is an important investment in your success. Without the opportunity to tell others about … Read More

7 Engaging Blog Post Content Tips
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What kind of engaging blog post content tips would interest you?  The kind that converts your target market into a loyal fan!  So how do you do that?  By writing something that really helps your clients improve their life or … Read More

Why Regularly Engage With Customers?
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Do you love your customers?  If so, you will keep reaching out to them with new content that helps them solve their life challenges.  So why regularly engage with customers?  Because just like Hollywood celebrities, if they stopped regularly entertaining … Read More

Are You Creating a Fan Base with Your Marketing?
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Give Your Clients What They Crave and They Stay Your Loyal Fans!  Do you know that you are creating a fan base with your marketing?  It’s true.  If your business is thriving, you are a star in your field and … Read More

An Introduction To Social Video Marketing
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What is Social Video Marketing? On the surface, it’s a way to get existing and potential customers to interact with your website. It’s an entertaining way for you to get your message across. At best, it’s a great way to … Read More

Do You Really Need a Marketing Strategy?
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Yes, every successful business has been built on sound marketing strategy. Is there an advantage to implementing your own plan for marketing your new business? First of all, congratulations, you have arrived. Pat yourself on the back. Starting a new … Read More

Why be an affiliate?
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There are all kinds of motivational, inspirational stories out there on the power of one. We’ve all heard the story about the business that one person started from the ground up, and made into an international success with support or … Read More

Why you should focus on engagement, not on mechanics?
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Why you should focus on engagement, not on mechanics The business world is a competitive one. No matter what line of work you are in, you probably don’t have a monopoly on what you do. There are hundreds, if not … Read More

Overwhelmed With Being A Practitioner and Marketing Expert?
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Are you overwhelmed by the challenges of being a caring practitioner and trying to be a marketing expert too? These days, the pressure is on to do it all. People juggle family life, work, extracurricular activities, volunteer work, sports, continuing … Read More

Attracting New Clients
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It takes time and experience attracting new clients When you look at the successful businesses around you, note that although there are differences – some are big, some are small, some have lots of employees, some are a one-person show … Read More

Referral marketing – what is it?
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Referral marketing – what is it? People talk – especially when they feel strongly about something. And when they are especially happy or unhappy with your business and the service or product they received, they are more likely to spread … Read More

Do You Know Your Audience?
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Do you feel like your words are falling on deaf ears? It doesn’t matter how well-crafted your message or your speech is. You could have spent three weeks working on your messaging, but if it’s not geared to the right … Read More

Were you Taught Marketing As Part of Your Certification?
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Were you Taught Marketing As Part of Your Certification? Congratulations! You’ve finally taken that course that you’ve been planning on for ages. You’ve got the certificate or your diploma in hand, added it to your resume and your Linkedin profile, … Read More

Bench-marking Your Marketing Efforts
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Are you bench-marking your marketing efforts?  So you’ve decided to invest in your business by increasing your marketing budget. You’ve come up with the funds, run the sum by the finance department, and you’re ready to invest. But before you … Read More

What makes a business successful?
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There are a few areas in starting out in business for yourself that will set you up to FAIL or SUCCEED.  Preparation and Mindset.  The dream of becoming successful – your vision – is only possible if you prepare and … Read More

Does Your Webmaster Care About YOU?
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Does your webmaster care about you?  It is a question we have asked ourselves and our clients. HORROR STORY A recent client shared a “horror” story with us.  She needed to build her first website.  Drawn by the glitz and … Read More

Do Computers Frustrate You? Outsource Your Online Marketing!
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In the modern world, online marketing is essential to every entrepreneur. As you analyze business entities around you, you will realize that almost all of them have online marketing at the heart of their marketing strategy. From small private practices … Read More

Google Rankings Love Video
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What draws you to a webpage? Chances are, it’s not reams of black and white text that keep your attention. Pages and pages of solid writing bog down the brain. It doesn’t matter how groundbreaking or insightful your words are. … Read More

Why Partnership Marketing Works
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If you observe the world’s most influential companies, you will discover that they’ve all had significant help from their marketing partners to be successful. I am certain that you are familiar with the online marketplace eBay. The multinational e-commerce company … Read More

Do You Know Your Holistic Marketing Niche?
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What is a holistic marketing niche and why do you need to create the perfect one for your business?   The Urban Dictionary defines niche as:   A position or activity that particularly suits somebody’s talents and personality or that … Read More

Do I Really Need A Blog?
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One of the greatest obstacles as a Holistic Business Owner is that we still live in a society where people do not understand the immense benefits of what YOU offer.  It is true that more people are seeking out holistic … Read More

5 Moves to Make When Your Holistic Business Is Going Broke
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As holistic and wellness entrepreneurs you are often focused upon our healing abilities, intuitive abilities and deep desire to be of service to the world.  Our mission is wholeness of the individual and healing our communities; it is not on … Read More

6 Steps to Maximizing Your Facebook Page
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Do you have a Facebook Page for your Holistic Business?  Is it growing?  Do you have engagement with your potential clients?  Over 40 percent of the 1 billion users on the internet have a Facebook account.  There is a huge … Read More

Do You Have A Spiritual Marketing Code?
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Before we jump into what a spiritual marketing code is, let’s start with the basic question of why do people seek holistic practices, wellness, and spirituality in the first place?  They yearn for meaning in life, peace, and healing.  Seekers desire … Read More

The Benefits of Outsourcing Your Marketing
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Marketing is among the major components that drive a business towards success. Without it, a business cannot grow. Imagine yourself owning a car without any fuel in the gas tank. A business without marketing is exactly the same thing. Products … Read More

Make a Difference While You Make a Living as a Holistic Practitioner
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Believe it or not, Mark Twain was once the editor for a small newspaper in Missouri. One day, a reader wrote in asking a peculiar question. They had found a spider inside their newspaper. And wanted Mark to tell them … Read More

How Your Holistic Practice Can Benefit from Facebook Advertising
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Nowadays, most business entities have one thing in common: they utilize Facebook advertising. With the advent of technology, modern ways of advertising have been introduced and they prove to be more beneficial than traditional means that we are accustomed to. Among … Read More

Using Visual Content For Your Holistic Practice’s Effective Internet Marketing
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For effective internet marketing, your holistic website needs to be interactive. While an all-text website can also be informative, it only spells out one thing: boring. Put yourself in a potential client’s shoes. Would you be interested to browse through … Read More

We’ve got fantastic news for you! Google’s Algorithm
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Lately, we’ve been discussing Google’s algorithm change… that is poised to cause a LOT of trouble for practitioners. (if you haven’t heard yet, click the link below to get the inside scoop at our blog: http://bit.ly/1bormdu) Like most potentially-hazardous situations, … Read More

Content Creation Best Practices
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Content creation can be a challenging and time consuming task. And it’s not just the actual act of composing an article, or developing a presentation. But also the planning, analysis, and collaboration. If you operate in a large enterprise, or … Read More

How to Get More Website Visitors and Clients from Google
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As you’ve probably heard, having a website is no longer optional for practitioners… or ANY business. With each passing year, more and more consumers are looking online for local businesses BEFORE they are willing to call and schedule an appointment; … Read More

7 Simple Steps to Online Efficiency
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Your online efficiency can be dramatically enhanced by taking on habits intended to make you perform more effectively. A productive person utilizes the most of each minute of the day, providing his or her best focus to the most important … Read More

The Case of the Invisible Website
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It used to be a different world out there. When I first started my holistic practice as a hypnotherapist, you could find clients using a simple ad in the yellow pages or the local newspaper. In fact, that worked so … Read More

Time Management Tips For Maximum Productivity
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Have you been recently wanting to improve your time management competencies or all round personal efficiency? Do you truly feel like you are still lacking a number of important details? If so, we’ve got a little something for you. Time … Read More

The Outrageously Simple Visual-Guide to Goal Setting
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Goal setting is an essential element to long-term success. The simple reason for this is that you can’t get where you are trying to go until you clearly determine where that is. Research studies show a direct link among goals and … Read More

Warning: Google Announces Algorithm Changes That Could Cripple Your Website
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Google recently announced they will be making a substantial change to their algorithms — AGAIN. Every time this happened in the past, a lot of small businesses got hit hard. It was a mess… So I wanted to warn you … Read More

10 Habits of Self-Made Millionaires
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Almost all millionaires weren’t born with a silver spoon in their mouth. The majority of self-made millionaires come from minimal or average-income households. And yet, these people often manage to conquer all the difficulties they deal with and become really … Read More

6 Ways To Conquer The Lack Of Motivation
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Everyone will certainly have instances where you feel like you have lost of motivation and do not want to accomplish anything at all. Even remarkably successful persons will have occasions when they feel unmotivated. But, it is the way they deal … Read More

Product Launch in 5 Easy Steps
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Product launch is not exactly what it used to be. In the past, you could seek the services of a public relations company to create a press release and set up a press tour. Prior to the big release date, … Read More

Why Start An Online Business
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A lot of people today dream of establishing a business. And with the development and growth of the internet, more and more people dream of starting a business online. Based on a recent survey, 73% of all U.S. American households … Read More

How To Write Effective Emails That Convert
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Have you actually wanted to email somebody – a stranger, requesting them for a favor? Just how can one write email such that they will go through and respond to it? How do we efficiently email a person who gets … Read More

7 Easy List Building Methods
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List Building is the process of adding subscribers to your mailing list. All successful online marketers have their own list building strategies. As the saying goes “The money is in the list!” Even though email is a relatively old, un-sexy … Read More

3 Reasons Google Loves WordPress Websites And Blogs
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Do you know why Google loves WordPress? One of the easiest ways to help your sites rank well is to build them in WordPress, and make sure to take advantage of the many features (such as tags and categories) that … Read More

How A Hypnotherapist Can Get Clients From The Internet
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The internet is an endless resource of leads and clients for many businesses. The industry doesn’t matter much, as most people are already used to search online for services or products they need. This habit can be a gold mine … Read More

Five Ways A Holistic Practitioner Can Outsource Their Marketing
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As a holistic practitioner, the last thing you want to do is handle your marketing. This is because marketing in itself can be a full-time endeavor. This is why you should outsource it. With that said, here are four ways … Read More

What Holistic Practitioners Need To Do Online For A Successful Business
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Holistic medicine is becoming very popular among consumers. People are seeking more natural alternatives to conventional medicine that places too much emphasis on drugs. When they have a health issue that is not life threatening, instead of going to their … Read More

Why Does A Holistic Practitioner Need An Online Presence?
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Marketing yourself is very important if you want to become successful. This is true with anything you might do with your life. It’s especially true when you’re a holistic practitioner. Many practitioners don’t market themselves as much as they could. … Read More

How Does A Holistic Practitioner Establish An Online Presence?
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If you are a holistic practitioner, one way to increase your business is by establishing a strong online presence. It’s essential to learn how to establish an online presence. People are spending more and more of their time online. Mobile … Read More

Why You Should Outsource Your Marketing
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As a holistic practitioner, it is important to keep up with the latest trends and information in your industry. This already consumes your time and between that and dealing with clients, you may be working overtime. Because of this, you … Read More

Four Ways A Holistic Practitioner Can Get Clients From The Internet
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If you are a holistic practitioner, then you probably want to find out how to get clients from the internet. Lucky for you, there are a lot of different ways. However, there are four ways you can try first, and … Read More